Prostate Cancer Awareness Month: Be Prepared for the Influx of Patients

As Prostate Cancer Awareness Month approaches this September, healthcare providers across the country will see an uptick in patient visits, screenings, and diagnostic imaging requests. Prostate cancer is one of the most common cancers among men, with the American Cancer Society estimating over 299,000 new cases in the U.S. in 2024 alone. Early detection remains the most effective tool for improving patient outcomes, and advanced imaging—particularly prostate MRI—has become an essential part of that process.

For hospitals, imaging centers, and clinics, this influx of patients means one thing: the demand for timely, accurate imaging reads will rise significantly. Facilities that aren’t fully staffed with subspecialty-trained radiologists may struggle to keep up. That’s where teleradiology solutions play a vital role.

The Growing Role of Imaging in Prostate Cancer Care

In recent years, multiparametric MRI (mpMRI) has become a preferred method for detecting and staging prostate cancer. Compared to traditional biopsies alone, MRI provides greater accuracy in identifying clinically significant cancers while reducing unnecessary procedures.

For urologists and oncologists, having access to radiologists who are experienced in prostate MRI interpretation is critical. Accurate reads directly impact treatment planning, guiding whether patients undergo biopsy, surgery, radiation, or active surveillance. Without access to subspecialty-trained radiologists, facilities risk delays and diagnostic errors—two challenges that can have serious consequences for patient care.

Why Facilities Struggle During Awareness Campaigns

Awareness campaigns like Prostate Cancer Awareness Month are crucial for encouraging men to get screened, but they often create short-term spikes in demand for imaging services. Facilities may find themselves in one of several common situations:

  • Limited staffing: Not every hospital has fellowship-trained genitourinary radiologists available around the clock.

  • Backlogged imaging reads: A sudden rise in prostate MRI requests can overwhelm even well-staffed radiology departments.

  • After-hours gaps: Many facilities struggle to cover night and weekend shifts, when urgent cases still require prompt reads.

These challenges can lead to slower turnaround times, delayed treatment decisions, and increased stress on healthcare teams.


How Teleradiology Bridges the Gap

Teleradiology offers a practical and scalable solution to these pressures. At Vesta Teleradiology, our network of subspecialty radiologists is available 24/7/365 to support facilities with prostate MRI interpretation and other critical imaging reads. By partnering with a trusted teleradiology provider, hospitals and clinics can:

  • Expand subspecialty access: Even if your in-house team lacks fellowship-trained radiologists, you can still deliver high-level care.

  • Maintain fast turnaround times: Handle spikes in imaging volume without increasing wait times for results.

  • Ensure accuracy: Reduce diagnostic errors by relying on subspecialists trained in genitourinary imaging.

  • Stay fully staffed after-hours: Provide continuous coverage during nights, weekends, and holidays.

Preparing Now for September

As September approaches, healthcare providers should take proactive steps to ensure they can handle the expected rise in prostate cancer screenings and imaging studies. Partnering with a teleradiology provider like Vesta ensures your team is ready—not only for the annual awareness campaign, but also for ongoing patient needs throughout the year.

Prostate cancer care depends on early, accurate, and timely diagnosis. With more men taking action during Prostate Cancer Awareness Month, your facility has an opportunity to make a significant difference in patient outcomes. Don’t let limited staffing or subspecialty gaps slow you down—be prepared with the support of experienced teleradiologists.

Why Multiparametric MRI (mpMRI) Is Changing Prostate Cancer Detection

Prostate cancer remains one of the most common cancers among men in the United States, with hundreds of thousands of new cases diagnosed each year. For decades, detection relied heavily on PSA blood tests and systematic biopsies, both of which have limitations. Biopsies can miss clinically significant cancers or, conversely, identify low-risk cancers that may never cause harm.

Today, a new standard has emerged in prostate cancer detection and management: the multiparametric MRI (mpMRI). This advanced imaging approach is transforming how providers detect, stage, and monitor prostate cancer — and it is driving a growing demand for specialized radiology expertise.

What Is Multiparametric MRI (mpMRI)?

Unlike traditional MRI, which produces detailed anatomical images, mpMRI combines several different imaging sequences to create a comprehensive picture of the prostate. These typically include:

  • T2‑weighted imaging — Shows detailed prostate anatomy and identifies suspicious lesions.
  • Diffusion‑weighted imaging (DWI) — Detects how water molecules move within tissue, which helps highlight cancerous areas.
  • Dynamic contrast‑enhanced imaging (DCE) — Tracks blood flow within the prostate, as cancerous tissue often has abnormal vascular patterns.

By integrating these parameters, mpMRI provides a clearer, more accurate view of the prostate and its surrounding structures.

Why mpMRI Is Becoming the Standard of Care

Major clinical guidelines, including those from the
American Urological Association (AUA)
and the
National Comprehensive Cancer Network (NCCN),
now recommend mpMRI for men with elevated PSA levels, prior negative biopsies, or suspected prostate cancer.

Advantages of mpMRI

  • Improved accuracy: mpMRI can better identify clinically significant cancers while reducing overdiagnosis of low‑risk cancers.
  • Fewer unnecessary biopsies: Patients can often avoid invasive procedures if mpMRI results do not show suspicious lesions.
  • Better treatment planning: mpMRI helps urologists and oncologists decide whether to recommend surgery, radiation, or active surveillance.
  • Ongoing monitoring: mpMRI is also valuable in tracking disease progression over time.

Doctors reviewing multiparametric MRI scans to guide prostate cancer treatment decisionsThe Growing Demand for Subspecialty Reads

As mpMRI use expands, hospitals and imaging centers face a challenge: many general radiologists are not trained in prostate mpMRI interpretation. These studies require subspecialty‑level expertise in genitourinary imaging to ensure accuracy and consistency.

Common Pressure Points for Facilities

  • Longer turnaround times for mpMRI results
  • Increased risk of missed or mischaracterized cancers
  • Strain on radiology teams during peak demand (e.g., Prostate Cancer Awareness Month)

How Teleradiology Helps Providers Offer mpMRI

This is where teleradiology solutions come in. At Vesta Teleradiology, our network of subspecialty‑trained radiologists includes experts in genitourinary imaging, ensuring that your patients receive accurate, high‑quality prostate mpMRI interpretations.

What Facilities Gain with Vesta

  • Expanded access to subspecialty reads without needing in‑house GU radiologists
  • Capacity to handle volume surges during awareness campaigns and screening pushes
  • Faster turnaround times for both routine and urgent cases
  • Improved patient safety and outcomes through accurate and consistent reporting

Staying Ahead of the Curve

As prostate cancer screening practices evolve, mpMRI is no longer “nice to have” — it’s quickly becoming an essential diagnostic tool. Facilities that adapt now by ensuring access to subspecialty radiology support will be best positioned to deliver timely, accurate, and patient‑centered care.

If your team is preparing for Prostate Cancer Awareness Month or simply looking to expand imaging capabilities, partnering with Vesta ensures you have the expertise to interpret even the most advanced imaging studies.

Prostate Cancer Awareness Month – teleradiology support for prostate MRI reads