Social Media Tips to Help Healthcare Facilities Connect with Patients

Social media is an ever-changing landscape, but it remains one of the best ways for healthcare facilities to reach and engage with current and potential patients. If you’re a healthcare facility looking to get started on social media, here are a few tips to help.

Listen First, Talk Later

Before creating content or engaging with people on social media, listening and observing what’s already happening in your industry is essential. Read up on trending topics, follow influencers, and join conversations relevant to your healthcare facility—this will give you a better understanding of what kinds of content resonates with your target audience.

Once you understand the conversation, you can create content or join existing discussions.

social media for healthcare
How are you connecting with patients online?

Spread Awareness of Services

Content doesn’t have to be hard to produce. Does your facility offer mammograms or other diagnostic imaging services? What type of special treatments do you offer patients? Let it be known through your posts! Whether you make a short informative Instagram Reel or a simple graphic, it’s ever crucial to make sure people know what you offer.

 

Build Relationships

Social media is all about building relationships, so pay attention to how you interact with others online.

Respond thoughtfully to comments and questions from followers; if someone has taken the time to reach out to you via social media, they deserve a well-crafted response that shows them that their voice matters. When responding directly to a patient’s question or comment, always use a professional tone and be sure not to disclose private information.

The beginning response to a patient with a question about diabetes might be:

“ Managing diabetes is no easy task, and if you’re a diabetes patient, it can be challenging to get your condition under control.”

Or:

“I empathize with the daily struggles you must endure keeping diabetes at bay. The good news is that there are ways to help make this easier for you.”

 

Be Transparent

Social media should be an opportunity for transparency between yourself and your followers.

health care social media tips
Show the faces behind your healthcare team

 

Share behind-the-scenes photos and videos from your day-to-day operations; this helps build trust by showing that real people work hard at your facility daily. It also allows patients who may not have visited before to get familiarized with the space beforehand, making them more comfortable when they arrive for their appointment or procedure.

 

Monitor Your Reputation

As a healthcare facility on social media, you must monitor what’s being said about you online – positive and negative.

Be sure to set up alerts for your company name as well as any hashtags associated with it to allow you to keep tabs on mentions of your brand.

If anything negative is posted about you online (such as negative reviews), you can address it quickly before the situation escalates. When a person posts a positive comment, be sure you “like” them, or comment back, so your followers know you respected their opinion.

A respectful response to a negative review about a rude employee at a hospital might be:

“At our hospital, all our staff members strive to ensure the highest level of quality care and customer satisfaction possible. Unfortunately, it’s not always achieved as intended due to human error and environmental stressors.”

Or

“We recognize that patient care starts with respectful communication and interactions between patients and healthcare providers. To improve communication throughout the institution, we are investing in additional staffing resources so that nurses and other team members feel better supported when high volumes present themselves on certain days or times during their shifts.” 

 

Measure Results

Lastly, measure the results of your social media efforts using analytics tools.

Using these tools will allow you to track how many people are visiting your page (and how often), see where they came from (e.g., organic search vs. referral traffic), and track engagement over time (likes/comments/shares). This information will help inform future decisions about what kind of content works best for engaging with patients online.

By measuring results regularly, you can continually refine and improve your strategy over time, so it eventually becomes second nature.

Social media can provide significant benefits for healthcare facilities looking to connect more deeply with current & potential patients—but only if done correctly.

Following these tips will ensure your presence on social media is practical & compliant with relevant regulations & guidelines set forth by governing bodies.

Take some time today & begin implementing these tips into practice right away. Your healthcare facility’s social pages will become vibrant hubs of conversation & connect with the community.

Good luck & happy posting!

 

The Role of 3D Printing in Radiology

 

3D printing is an incredible technological tool both in and out of the medical world. Fortunately, this revolutionary technology has opened up an entirely new realm of possibilities for medical professionals to better their patients care. 

Why Is 3D Printing Important To Medical Professionals?

3D printing has enabled doctors to create models of patients’ organs, tissues, and bones that can show the precise image of the patient’s anatomy, enabling them to make more thorough and accurate diagnoses. This means that diseases can be caught faster, leading to a higher percentage rate of positive outcomes. 

These models are helpful to ensure quality by using test treatments on a physical model before trying them on a patient. This can help to reduce the risk of adverse reactions and ensure that the treatment is as effective as possible. In addition, 3D printing can be used to create prosthetic limbs, allowing patients to receive a personalized prosthesis that is custom fit to their body.

prosthetic limbs
Prosthetic limbs

Finally, 3D printing is being used to create custom medical implants. Medical implants are used to replace missing or damaged tissue. They are typically made of titanium or other materials, but 3D printing has enabled medical professionals to create custom implants that are specifically designed for each patient. This has improved patient outcomes and allowed doctors to create implants that are more effective than ever before.

3D Printing In Radiology

In an interview for the American College of Radiology, Kenneth C. Wang, MD, Ph.D. said, “the benefit of printing comes from the patient-specific nature of what is depicted. And that almost always starts with imaging. That’s why we, as radiologists, are so well positioned to be at the center of these workflows. We can use our deep understanding of imaging modalities, anatomy, and disease to create models, interpret findings and also to know the limitations of the images, and communicate with other providers.” 

3D printing has become an increasingly common and useful tool for radiologists. Because it can be used to create customized models of organs, bones, and other body parts, it gives radiologists a better visualization and understanding of medical conditions that couldn’t be seen before. The in-depth imaging 3D printing provides can also be used to create medical implants, such as scaffolds for bone regeneration and customized joint replacements. 

3d printing imaging
3D printer

3D-printed models of organs can be used to practice minimally invasive procedures and to create guides for surgeons to follow during operations. 

This will help with medical education, allowing students and radiologists to visualize the anatomy and better understand medical conditions. Finally, 3D printing can be used to create patient-specific medical devices, such as hearing aids and prosthetics, to customize them and make them more comfortable for patients.

Conclusion

Overall, 3D printing has revolutionized the world of radiology. It has allowed medical professionals to make more precise and accurate diagnoses, create custom medical devices, create models of organs, tissues, and bones, and create custom medical implants. This technology has enabled doctors to provide better patient care and has improved patient outcomes. With this kind of technology coupled with Artificial Intelligence, the sky is the limit.

Vesta Teleradiology is always looking to new technologies to improve our operations and further assist our clients in accurate and quick interpretations. Please reach out to us to learn about how we customize the process for your healthcare facility’s needs. 

 

Advancements in Imaging: Colorectal Cancer

In the past, colorectal cancer was familiar as a disease to affect the older generation. However, advancements in treating and detecting colorectal cancer have shown the risk is prevalent in those younger, too. Now more than ever, screening tests are important so treatment can start sooner for better outcomes.  

What Is Colorectal Cancer?

The Centers for Disease Control and Prevention defines Colon cancer as “a disease in which cells in the colon or rectum grow out of control.” The rectum can develop polyps, with some growing in size. Those larger polyps can turn into cancerous ones. Smaller polyps rarely form a malignant growth. 

How Is Rectal Cancer Treated?

Doctors stress the importance of recognizing the early symptoms of colorectal cancer and getting regular screenings to check it before it spreads. “If the patient is diagnosed with a stage one or localized cancer, where it’s just in the colon and hasn’t moved elsewhere in the body, it’s about 90% curative just with surgery,” Dr. Paula Denoya, director of the Colorectal Surgery Residency Program at Stony Brook Medicine told NBC news. 

The first step for doctors to create a treatment plan for colon cancer is by finding what stage the cancer is in. Medical advancements in imaging have allowed this process to be more thorough and quicker to detect the area and size of cancer. The recent death of Kirstie Alley brought more attention to colorectal cancer since doctors shared this was the cause of her death. Unfortunately, Alley’s family said she had only found cancer shortly before her untimely death Monday. She died at 71 years of age. 

How Imaging Helps With Colorectal Cancer Detection

Diagnostic imaging allows doctors to see what the insides of the colon are doing, which will point out if any tumors are more than benign. Newer imaging procedures give doctors an even closer look at the rectal and surrounding areas in the body. 

colorectal cancer

Endoscopic ultrasounds are more invasive than routine colonoscopies. While both are meant to detect and/or provide a more thorough diagnosis, endoscopic ultrasounds go even further, using sound waves that go back and forth off of the inner body. This provides a detailed picture that doctors can study to see how rectal cancer has progressed or lessened if additional treatments were already in the queue. 

Endoscopic ultrasounds have two types; upper and lower endoscopic ultrasounds. Lower endoscopic ultrasounds deal with the parts of the body in the rectum to examine tumors closely. Doctors will use an endoscopic ultrasound after other imaging screenings show potential for malignant tumors. It gives doctors the ability to treat cancer with a more reliable decision. 

CT scans are another way doctors find and diagnose what stage the cancer in the colon is at. However, endoscopic ultrasounds have a higher percentage of precisely showing what stage the cancer is in.

Additional Imaging Diagnostics For Colon Cancer

A newer technique of diagnostic imaging is molecular imaging. Molecular imaging projects a picture of the cells in the body and their activity. This means doctors can see more information about a mass before it gets worse. If a tumor is present, many times before symptoms begin to aggravate a patient, this technology is able to see that cancer in the beginning stages.

Molecular imaging uses positron emission tomography or (PET) technology. A mixture, called a radioactive, is injected into the blood, and omits an image of the patient’s molecules and/or cells. If cells are numerous, this may mean colorectal cancer has spread.

Staying on top of sudden changes in the bowels, appetite, and illness is key in fighting to stop colorectal cancers before they grow larger. Regular screenings can catch otherwise undetected cancer. The advancements that technology has granted the medical world has saved more lives. The important part is ensuring these technologies are used.

 

Vesta Teleradiology: At the Forefront of Scientific Advancements

Vesta Teleradiology is a tech-forward teleradiology company, assisting various healthcare facilities with preliminary and final interpretations. If you’re seeking someone to fill your gaps, like nights and weekends, please contact us:  877-558-3782

 

How is Technology Helping with the Healthcare Labor Shortage?

The COVID-19 pandemic may seem never ending. While the exposure and infection numbers may be shrinking, the long-lasting effects of this illness are revealing themselves. One of the biggest and most concerning shortages is the labor shortage.

Of course, labor shortage can be vague. What industries are seeing these shortages, and how do those shortages affect customers? Many industries are seeing labor shortages, but one of the most concerning is the healthcare labor shortage.

staffing and labor shortage
Burnout has led many to quit their healthcare jobs

The Healthcare Labor Shortage

The COVID-19 pandemic proved to be tough on several fronts, especially for the first responders providing care and assistance to those suffering. Doctors and nurses were on the front lines treating patients, finding answers, and working long hours. Many healthcare workers were forced out for different physical and mental reasons like burnout. The pressures were so great that nearly 1.5 million healthcare workers left the profession in the first two months of the pandemic.

As the pandemic continues to wane, healthcare workers are returning to hospitals and doctors’ offices. The return is great, but the numbers are still down, and jobs are still left vacant. In fact, healthcare employment has still not returned to pre-pandemic numbers. Even in those who have returned, anecdotal evidence suggests many are thinking of leaving soon. This means sick people, some of the most vulnerable in society, will feel the consequences. 

Technology and the Healthcare Labor shortage

How do healthcare providers keep their invaluable workers and staff? How do they combat the pressures and stressors created and highlighted by the worldwide pandemic? The short answer is technology.

Healthcare providers can automate different tasks to allow healthcare providers – doctors and nurses – the freedom and space to care for patients. The best news is we live in the age of technology. There are dozens of different technological applications that can be used in these areas.

Inbound Calls

Hospitals and doctors’ offices are often overloaded by inbound calls, even when they are fully staffed. When these providers are understaffed, however, it can be time-consuming to field these ceaseless inbound calls. Patients can and should be encouraged to schedule their own appointments through web-based applications and portals. Not only will this open up more time and space for healthcare providers, but these tasks help empower patients to be more involved in their healthcare journey.

 

staffing in healthcare
Technology allows patients to book their appointments online

 Intake Process

The amount of paperwork in the healthcare industry is daunting. Technology, however, can limit the paperwork and streamline the intake process altogether. Mobile check-in and registration can make it easier for patients to check in, but it also limits the person-to-person contact that so easily spreads diseases.

 Access and Availability

Perhaps the best advantage of medicine is the access and availability afforded through telemedicine. Telemedicine isn’t necessarily “new,” but it has been brought to the forefront. Telemedicine is the ability to meet with medical professionals and healthcare workers to get information and establish treatment plans.

It’s especially beneficial when it comes to specialized medicine, like radiology. Teleradiology, the term widely used for this specific section, is a much more recent development. It helps patients get information and necessary access to radiology professionals.

Teleradiology allows a radiologist to get, review, and interpret CT or MRI images. Radiologists are able to communicate important information to patients who are desperate for that information. It means fewer radiologists can meet with more patients and get those patients the information and treatment they need.

Virtual Monitoring Systems

Telesitter programs help reduce the workload and potential burnout for nurses. With these systems, cameras are setup so that virtual monitoring can take place and track patient activity. Any time there are concerns or emergencies, staff would be notified.

telemonitoring
Telesitters offer virtual monitoring

The world is changing. It’s the one true constant. But technology offers us the chance to adapt and modify the ways we move about in the world. Technology can make things easier and fill in the gaps that form.

Pediatric Radiology Trends

Pediatric radiology covers a wide range of uses. From broken bones to dental exams to chronic conditions, it’s arguably one of the most important advancements in medical history. Even more impressive, the improvement hasn’t stopped there. Pediatric radiology has made multiple advancements over time, many of them in the past few years, including lower exposure techniques and non-invasive imaging.

One of the most influential advancements in pediatric radiology is the use of ionizing radiation. According to a 2021 article by Imaging Technology News, radiation is a big factor in medical imaging for children. Because their organs are still developing, they are more sensitive to radiation, and can develop illnesses, including leukemia or brain and thyroid cancer, if exposed to too much of it. To combat exposure, medical professionals use computed tomography, fluoroscopy, and the x-ray. All three imaging procedures use a form of ionizing technology which allows doctors to diagnose patients non-invasively. These life-saving advancements are incredibly useful, however, over time and with cumulative exposure, radiation is still a concern, according to the article.

In 2019, Business Wire wrote about a recently approved FDA technology that reduces the dose of radiation to pediatric patients while still producing a clear image. The S-Vue, produced by Samsung, “reduced x-ray dose up to 45% for pediatric abdomen exams, 15.5% for pediatric chest exams, and up to 27% for pediatric skull exams.” S-Vue uses noise-reducing technology to produce these clear images. As if this wasn’t extraordinary enough, Samsung also released an updated version of the S-Vue for adults earlier this year, said Design and Development Today.

For the smallest patients, a new MRI system recently became approved just last year and is being used in Yale New Haven Children’s Hospital, and hospitals around the world, according to Forbes. The Embrace Neonatal MRI System accommodates newborns and infants for clear images while not moving the tiny patient, who may be in critical condition, to different parts of the hospital. According to their website, the Embrace is the first FDA approved neonatal MRI system for exclusive use inside NICUs for newborns.

In addition to technologies used for newborns, ultrasounds have become advanced as well. Usually, an ultrasound is the first record of a new life, producing that fuzzy, albeit beautiful image of a parents’ child. However, ultrasounds are used for many more reasons. According to Forbes, the ultrasound has gotten a bit of an upgrade, including 3-D and 4-D technologies, and an ultra-doppler advancement technique, among other innovations. According to the article, ultrasound elastography is a technique used to detect different stages of liver fibrosis. This technology reduces the need for young patients to undergo a biopsy where sedation and anesthesia may be required.

 

teleradiology pediatric

While the reason for these technologies may not be our favorite thoughts, it is a comfort and an uplifting notion that the innovators, scientists, and medical professionals behind these machines are working hard to help the youngest among us and to reinforce the idea that we are truly here to help one another.

The State of Telehealth Today

The pandemic changed many ways we function in today’s society, but the most significant changes came in the healthcare industry. Many of our doctor visits and consults were via the internet on one of many telehealth websites developed during the pandemic time frame.

The telehealth websites allowed physicians and other medical professionals to manage their patient’s health care services during a time when social distancing was necessary for the public’s health and safety. The internet brought medical care to patients who could remain in the comfort of their homes.

Advantages of Telehealth

There were many advantages to providing healthcare through telehealth technology. These advantages include:

  • Easier access to healthcare for rural communities
  • Easier access to healthcare for patients with limited mobility
  • Safer and easier access to healthcare for patients with compromised immune systems
  • Easier access to professional medical specialists
  • Easier access for patients for medical consultations or advice on self-management of healthcare
  • More immediate and easier access for mental health patients with mental health professionals
  • A physician’s ability to monitor “at-risk” patients more closely using devices that monitor blood pressure, heart rates, oxygen levels, blood sugar levels, and certain medications

The primary difficulty with the changeover to telehealth technology has been the acceptance by insurance companies to include exceptions for payments. In the past, Medicare has dictated trends for other insurance companies to follow.

telemedicine

To take advantage of telehealth technology, the U.S Department of Health and Human Services needed to adopt many Medicare healthcare policy changes during the pandemic. Most of the changes were temporary and scheduled to end when the pandemic was over.

Because of the significant benefits telehealth technology has brought to the healthcare industry, Congress has approved additions and extensions to  Medicare. These are a few of the extensions Congress supported:

  • Medicare will pay health care providers for telehealth services to patients who are at their homes, or any other location
  • Medicare pays health care providers such as physicians and nurses and will include paying qualified occupational therapists, physical therapists, audiologists, and speech pathologists.
  • Medicare will continue to pay for audio-only telehealth technology
  • Medicare will continue to compensate and provide support for rural communities dependent on telehealth technology

telemedicine

Even though the public has been made aware of how vital telehealth technology has become in filling gaps in the health care system, there are still concerns about payment and fraud abuse. Medicare and other insurance systems will be more accepting if programmers expand on advanced reporting and payment safeguards designed into the programs.

 

Even with the concerns insurance companies may have, the future looks promising to include telehealth technology in everyday healthcare. Patients and healthcare providers will continue to enjoy the convenience, the swift access to professional help, and the ability to remain safe from exposure to other illnesses.

 

In summary, telehealth technology will probably not go away, but demand will insist on expansion. In the future, we might see:

  • Patient care plans including some form of virtual service
  • Changes from a fee-for-service model to a value-based care model of healthcare
  • Expansion of specialized physical health and mental health care options available using telehealth technology
  • Longer one-on-one healthcare professional-to-patient time talking and listening
  • It may become a solution to the projected shortage of healthcare professionals in the future

 

Presently, there is no continuity in the regulation of telehealth technology resulting in every state having different policies. It’s imperative to check with your health care insurance to evaluate coverage by your insurance policy.

Telehealth technology came to us out of necessity, but the benefits have given it staying power. The future for expansion in the field is limitless, allowing more freedom and productivity for providers and their patients.

tele-radiologist

Vesta Teleradiology

It goes without saying that Telemedicine is our specialty. In fact, healthcare facilities look to Vesta to support in full or part, their radiology departments. Our U.S. Board Certified radiologists work nights, weekends, and even holidays so you can continue to provide quality care for your patients. Even more, Vesta works with you in terms of the format and style of the interpretation report adapting to your interpretive mode.

Innovations in Cardiac Imaging

In 1895, Wilhelm Rontgen accidentally discovered X-rays. Since then, imaging technology has drastically advanced in all areas of healthcare, including cardiac imaging.

Medical professionals in the 1960s were using ultrasound imaging, and technicians developed Magnetic Resonance Imaging (MRI) and Computed Tomography in the 1970s. With these tools, the advancement of cardiac imaging escalated, creating real-time diagnosis of cardiovascular disease.

Advancing technology allowed cardiac physicians to perform diagnostic cardiac imaging like echocardiography and myocardial perfusion imaging in their medical offices. The trend for in-office imaging moved more to hospital settings because of the reduction of reimbursement rates in 2005 and the rapid technological changes in the industry.

Innovative technology advancement has needed to be a conglomeration of industrial, government, and academic research for cardiac imagery development to advance. Engineers, industry clinicians, and scientists have all participated in any advancements.

Two technology areas in cardiac imaging have had significant development over the past 15 years–nuclear cardiology and echocardiography. 

Nuclear Cardiology

Nuclear Cardiology uses noninvasive techniques to assess and evaluate blood flow and define the internal location of a heart attack. 

Commonly called positron emissions tomography (PET scans) or Computed X-ray tomography (CT scans), physicians can use this technology to discover the extent of heart muscle damage and the heart’s pumping function. 

Nuclear Cardiology has proven to be a superior method for safe and cost-effective diagnosis. Technicians have upgraded cameras, giving physicians higher sensitivity and resolution views than the previous models used.

Echocardiography

Echocardiography uses sound waves to display moving pictures of how heart chambers and valves work. This process can define areas where the heart muscles are not receiving adequate blood flow.

Physicians use echocardiography to locate possible blood clots within the heart and problems with the aorta. Physicians can also detect fluid buildup in the heart’s surrounding sac using echocardiography.

Echocardiography helps detect pediatric heart conditions because of the painless efficiency of the study.

The Future of Cardiac Imagery

Specialists have improved every technological aspect of cardiovascular practice within the past 50 years. Superior refinements in resolutions, measurement processes, and efficiency improve existing processes.

As with most technology-based sciences, the miniaturization of electrocardiography equipment will be the trend. Pocket-sized devices and combining diagnostic modalities through apps and computer applications will keep pace with changing health care practices.

Software development to capture real-time cardiac function and define the health of myocardial tissue is part of the newer developments in the field. Technicians are also refining more affordable methods of Cardiac MRI (Magnetic Resonance Imaging) through research.

A shift in diagnostic technology is advancing in identifying and decreasing cardiovascular risk in patients. Improved imagery will better equip physicians in preventing adverse outcomes. Physicians can more easily define patients’ risk of cardiac issues during exercise and stress-induced blood flow issues.

 

Another benefit to early detection and assessment of the cardiac disease process through imagery will be a better understanding of all the cardiac elements involved, leading to the development of new pharmaceutical drugs to prolong patient lives. 

cardiac imaging tech
New innovations in cardiac imaging

Cardiac Imagery will always be one of the best diagnostic tools available. Physicians and research teams assessing the cost-effectiveness and better patient outcomes will define the best approaches and safety in patient care management.

Outsourced Radiology

Vesta Radiologists are versed a cardiac imaging reading and a variety of other subspecialties. Further, we work nights and weekends so your staff can get the needed rest they require.

Please contact Vesta for outsourced radiology needs at 1-877-55-VESTA

What Cancer Patients Expect From Doctors

Having cancer is terrifying. No matter how brave a person can seem on the outside, inside they are scared. When an oncology patient goes to see their doctor, they are vulnerable and have deep expectations. 

Ultimately, patients expect their doctor(s) to help them. This pertains to emotional support, health and medical concerns, legal rights, and even spiritual needs. Establishing good patient-provider communication is the cornerstone of this important relationship.  

Many patients have taken the popular patient-directed approach to deal with a diagnosis with the patient doing their own research, not all patients view their role in this way though. Some patients are “old school” and expect their doctor to be the informed leader and wisely guide them through their journey, especially older patients. A combination of provider-directed and patient-directed approaches is reasonable. Through this process, a doctor’s ability to assist a patient through the stress and emotions of their diagnosis is critical. Reading verbal and non-verbal cues is one of the most important skills a doctor can offer their patients. Next, a doctor needs to offer what they know their patients need, providing comfort or knowledge or listening or other support. Last, an effective provider helps their patient share power by allowing meaningful involvement in care choices. 

 

patient expectations
A nurse watches over patient

In addition, cancer patients expect their doctors to tell them the truth. Hearing bad news is hard. Telling someone bad news is hard also, but it is a necessary skill that patients need their doctors to be able to perform well. Providers need to be capable within the role of informing their patients of uncomfortable and scary information. An appropriate balance as a compassionate, matter-of-fact communicator is important to affect positive patient outcomes. This includes the swift viewing capability to private electronic medical information, in-person consultation, and sharing information with the family. Keeping in mind that truth without compassion is cruelty, cancer patients want their doctors to allow them free access to the truth about themselves as they are ready to receive it, and that their information record is 100% private and secure. 

Upholding the Patients’ Bill of Rights and HIPAA is another expectation a cancer patient has of their doctor. Although the right to access and affect their medical records and who sees them belongs to the patient, the doctor’s awareness and voice to ensure they remain protected can strengthen trust between the patient and doctor. Privacy and confidentiality are extremely important to many patients. When a doctor upholds a federal law designed for protecting patients at a time life may seem bleak, the horizon can seem a little brighter. 

patient care
Cancer patients expect truth and transparency

Vesta Teleradiology works with doctors, hospitals, and all types of healthcare facilities in order to bring superior radiology support. Our radiologists work nights, weekends, and holidays. Look to Vesta for a radiology company that is focused on helping you provide optimal care to your patients.

Patient Comfort During Diagnostic Imaging

The role of the radiologist has changed over recent years. The health care world once thought of these professionals as sitting in a dark room interpreting imaging data and writing reports.

Today, diagnostic imaging is used by physicians more, and the radiologist’s role has become more centrally involved with patient care. There are opportunities to connect to the patients during the diagnostic imaging process that other health care providers don’t have.

Patient comfort during any healthcare procedure provides a series of activities that gain trust and provide emotional security in the process. Diagnosticians’ communication with their patients must convey that the staff is dependable, empathetic, and knowledgeable.

Environment

When patients first arrive for their appointment, they may be apprehensive and anxious about what their diagnostic imaging may reveal about their health and future.

The waiting room is where the patients not only wait for their appointment, but it is a place where they can talk with family members. Giving the seating lots of space allows areas with quiet corners for people to speak and express anxieties they may be experiencing.

A waiting room with plants, windows, and possibly waterfalls and nature scenes provides space for relaxation, gathering thoughts, and exploring possible questions about the procedure.

Physical Comfort

Diagnosticians performing a baseline assessment of the patient’s pain levels before, during, and after any invasive procedure is essential. It is also necessary to educate staff on any pain control protocols.

Patients appreciate simple office organization like short wait times in scheduling to minimize stress. Patients also appreciate comfortable procedure gowns, comfortable room temperatures, and warm blankets, along with sheets and pillows covering the procedure tables.

By reducing the technology sounds like beepers and overhead speakers, patients can have an easier time relaxing.

Communication

Effective communication can begin with the diagnostician partnering with the patient and their families to ensure that needs and preferences are being met. By involving the patient and their family, decision-making becomes more straightforward and more confident.

Patient-centered communication skills encourage the patient to talk about psychosocial issues that may affect their health or procedures. Through this communication process, the diagnostician can respect their patient’s requests and values and address or provide counseling and resources for patient support.

patient doctor communication

The top priority in the patient and health care provider relationship is maintaining an open and honest relationship. Diagnosticians can be sure the patient understands the procedures and the results of the processes by spending time, and using any tools that can assist is most valuable.

Tools like questionnaires, pamphlets, and visual aids can help the health care provider explain the benefits, risks, procedures, and processes or what is happening with the patient’s health.

Paying attention to the patient’s emotional concerns and using their own words when encouraging them to express themselves builds their trust with their health care providers.

Imaging diagnosticians can use the time spent with the patient as teachable moments. For example, during mammography appointments, staff can inform and educate patients about the importance of colon screening and bone density tests.

It is also crucial for health care providers to practice restraint and allow quiet time for their patients. There is sometimes a tremendous amount of information to process, and it takes time for patients to deal with their feelings and formulate essential questions they may have.

enhanced patient experience

 

The importance of diagnostic imaging will continue to expand in the health care field. Advancements in cancer treatments, diagnoses, and disease prevention rely heavily on the professionalism of diagnostic imaging.

These health care professionals can experience positive relationships and trust with their patients by providing needed emotional support and conveying a genuine sense of caring.

Vesta Teleradiology wants to help you make your patients’ experience as streamlined as possible. That’s why we offer tools and customizable reports that work WITH your current workflow. We also offer 24x7x365 radiology reading services so your radiologists can have a better work life balance.

Healthcare Quality Week: Thank you Radiology and Imaging

This week, your mind might be on the upcoming Halloween holiday and fall festivities that come around this time of year. But did you know that October 17-23 is actually Healthcare Quality Week?  This week of observance is “a dedicated time to celebrate the profession and raise awareness of the positive impact healthcare quality professionals have in their organizations and communities.”

Since Vesta has a team of dedicated radiologists as well as clients in healthcare facilities across the nation, we want to take time to acknowledge these amazing people and the processes they expertly and caringly carry out in order to provide quality healthcare.

Radiology and Imaging: A Game Changer

Radiology and imaging is one of the greatest inventions of the late nineteenth century. This powerful tool has been studied and developed, enabling millions of lives to be saved and an array of scientific discoveries in the fields of physics and biology.

 

xray radiologyGoing back to the beginning, the first X-ray picture in 1895 by Wilhelm Rontgen led to many scientific discoveries, ultimately earning Rontgenthe Nobel Prize in physics in 1901. Since then, the field of Imaging and Radiology has grown exponentially. The mystery of how matter converts energy became the focus of study as Albert Einstein furthered the exploration in 1903, allowing the world to begin to understand how these powerful rays demonstrated what our senses could not detect. Subsequently, fossils, art masterpieces, the earth, solar systems, and the universe were radioactively dated, and in 1953 the double helix of DNA was captured. From these and many other discoveries, multiple fields of study have evolved in Radiology and Imaging.

x-ray 1895

Cancer

Using radiation instead of chemotherapy to treat cancer is advantageous because radiation can be directed to the infected cells and avoid surrounding cells to a large degree. Benefits to radiation and the way it works is described in the following quote:

Radiation works by making small breaks in the DNA inside cells. These breaks keep cancer cells from growing and dividing and cause them to die.”

Utilizing radiation to treat cancer minimizes symptoms and preserves healthy cells, as opposed to chemotherapy. In some cases, chemotherapy drugs can weaken cells making them more sensitive to radiation. Ultimately, the ability to direct radiation can effectively kill specific cancer cells. This is a powerful phenomenon, especially when faced with a deadly disease.

Working as a medical imaging technologist combines a wide array of skills. Patient care, technological aptitude, data analysis, and people skills allow for a challenging and rewarding multilayered career, one that is only possible due to the discovery of electromagnetic radiation in a wavelength range over one hundred years ago. Saving lives and improving quality of life due to what we all commonly call the “X-ray”, it is only appropriate to marvel at the work of Wilhelm Rontgen and thank him.

More Notable Imaging Methods that Changed the World

Fluoroscopy is a medical imaging test that uses an x-ray beam. It passes continuously through the body to create a projected image on a monitor which allows doctors to see the movement of internal organs in real-time. This is extremely helpful during surgery. Other ways fluoroscopy benefits patients are with barium X-ray enemas to examine the gastrointestinal tract, catheter insertion to direct a catheter through blood vessels, placing devices in the body such as stents, and in orthopedic surgery with joint replacement.

Ultrasound, also called sonography, uses sound waves to create internal images of the body. It is commonly used to confirm and date a pregnancy. It is also used in diagnosing a wide variety of other conditions. Diseases affecting the organs and soft tissues can be diagnosed with the help of ultrasound.  This includes the heart, blood vessels, liver, gallbladder, spleen, pancreas, kidneys, bladder, uterus, ovaries, eyes, thyroid, and testicles.

3D ultrasoundFun Fact: the 3-D ultrasound actually takes thousands of photos at once to create a 3d image that is extremely clear.

Magnetic resonance imaging (MRI), or ultrasound imaging, has aided many women in avoiding having a hysterectomy. Many times, the cause of bleeding is a fibroid and a uterine fibroid embolization (UFE) is needed instead. An interventional radiologist can perform this minimally invasive treatment for women with symptomatic fibroids which can be assessed through an (MRI) and then also offer further assessment and counseling.

Transvaginal ultrasound lets most women with malignant gestational trophoblastic disease be cured. Without this procedure, the cancerous and potentially cancerous cells of the pregnancy would continue to thrive putting the mother’s life at risk. Through early detection, partial and complete molar pregnancy can be detected and treated by removing it from the uterus and reproductive function can be preserved.