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Social Media Tips to Help Healthcare Facilities Connect with Patients

Social media is an ever-changing landscape, but it remains one of the best ways for healthcare facilities to reach and engage with current and potential patients. If you’re a healthcare facility looking to get started on social media, here are a few tips to help.

Listen First, Talk Later

Before creating content or engaging with people on social media, listening and observing what’s already happening in your industry is essential. Read up on trending topics, follow influencers, and join conversations relevant to your healthcare facility—this will give you a better understanding of what kinds of content resonates with your target audience.

Once you understand the conversation, you can create content or join existing discussions.

social media for healthcare — How are you connecting with patients online?

Spread Awareness of Services

Content doesn’t have to be hard to produce. Does your facility offer mammograms or other diagnostic imaging services? What type of special treatments do you offer patients? Let it be known through your posts! Whether you make a short informative Instagram Reel or a simple graphic, it’s ever crucial to make sure people know what you offer.

Build Relationships

Social media is all about building relationships, so pay attention to how you interact with others online.

Respond thoughtfully to comments and questions from followers; if someone has taken the time to reach out to you via social media, they deserve a well-crafted response that shows them that their voice matters. When responding directly to a patient’s question or comment, always use a professional tone and be sure not to disclose private information.

The beginning response to a patient with a question about diabetes might be:

“ Managing diabetes is no easy task, and if you’re a diabetes patient, it can be challenging to get your condition under control.”

Or:

“I empathize with the daily struggles you must endure keeping diabetes at bay. The good news is that there are ways to help make this easier for you.”

Be Transparent

Social media should be an opportunity for transparency between yourself and your followers.

health care social media tips — Show the faces behind your healthcare team

Share behind-the-scenes photos and videos from your day-to-day operations; this helps build trust by showing that real people work hard at your facility daily. It also allows patients who may not have visited before to get familiarized with the space beforehand, making them more comfortable when they arrive for their appointment or procedure.

Monitor Your Reputation

As a healthcare facility on social media, you must monitor what’s being said about you online – positive and negative.

Be sure to set up alerts for your company name as well as any hashtags associated with it to allow you to keep tabs on mentions of your brand.

If anything negative is posted about you online (such as negative reviews), you can address it quickly before the situation escalates. When a person posts a positive comment, be sure you “like” them, or comment back, so your followers know you respected their opinion.

A respectful response to a negative review about a rude employee at a hospital might be:

“At our hospital, all our staff members strive to ensure the highest level of quality care and customer satisfaction possible. Unfortunately, it’s not always achieved as intended due to human error and environmental stressors.”

“We recognize that patient care starts with respectful communication and interactions between patients and healthcare providers. To improve communication throughout the institution, we are investing in additional staffing resources so that nurses and other team members feel better supported when high volumes present themselves on certain days or times during their shifts.”

Measure Results

Lastly, measure the results of your social media efforts using analytics tools.

Using these tools will allow you to track how many people are visiting your page (and how often), see where they came from (e.g., organic search vs. referral traffic), and track engagement over time (likes/comments/shares). This information will help inform future decisions about what kind of content works best for engaging with patients online.

By measuring results regularly, you can continually refine and improve your strategy over time, so it eventually becomes second nature.

Social media can provide significant benefits for healthcare facilities looking to connect more deeply with current & potential patients—but only if done correctly.

Following these tips will ensure your presence on social media is practical & compliant with relevant regulations & guidelines set forth by governing bodies.

Take some time today & begin implementing these tips into practice right away. Your healthcare facility’s social pages will become vibrant hubs of conversation & connect with the community.

Good luck & happy posting!

How Covid Impacted Vital Health Screenings

So many aspects of our lives have changed since the outbreak of COVID19; shopping, working, education, entertainment, and our everyday lives look pretty different, even from a few years ago. The pandemic has also impacted our health and the way we approach medicine. Advancements in technology are moving quickly in medicine. Telehealth and remote medical services are becoming more mainstream, however, convincing patients to get health screenings, particularly for cancer, has become a challenge. It’s important, now more than ever, to keep up good health practices and let patients know they shouldn’t delay getting screened.

Timely screenings are incredibly important, says Imaging Technology News. Since the pandemic began there have been massive delays that have continued into 2023. Many facilities closed temporarily during the lockdown and many other facilities had severe staff shortages, says National Cancer Institute. When facilities did open back up, people were fearful of going to hospitals and other places where COVID might be prevalent, says the article.

covid impact on health — The COVID pandemic has caused many to delay important screenings

According to a survey between June and November of 2020, 11% to 36% of the 7,115 participants delayed their screening. The screenings ranged from mammograms, stool blood tests, pap smears, colonoscopies, and HPV tests. In another study done by Tulane University, screening rates decreased to nearly zero in 2020 of the 45,000 women enrolled in Medicaid in Louisiana. Should this trend continue, it’s predicted that later-stage cancer diagnosis will be significant, says Imaging Technology News.

How Can Medical Facilities Encourage Patients to Get Vital Screenings?

What medical professionals can do is encourage their patients as much as possible to get screened. This may be tricky, with COVID still lingering around the country. Appealing to patients’ health, and letting them know that a screening can save their life can be the most effective, says Imaging Technology News, as well as encouraging patients through evidence-based interventions, says the National Cancer Institute.

campaigns to increase mammogram awareness — Cancer prevention begins with screening

When cost is a barrier, says the article, there are options. Through the Affordable Care Act there are affordable cancer screening tests available as well as low-cost screening options for those without insurance or physician referrals. Medical professionals and facilities may also consider expanding the locations and access to screenings through mobile screening programs, says the article. Many of those in low-income areas who do not have transportation to access screenings can take advantage of mobile programs, says the American College of Surgeons.

For people who aren’t visiting doctors or medical facilities, making the general public aware of how important screenings are can help, says the National Cancer Institute. Social media, campaigns, and patient education are a few ways to reach everyone. In a multipronged approach, some hospitals educated virtually through community focus groups, asking specific questions as to why the people in the area weren’t getting screened, said the article. Hospital staff also worked with parish nurses to encourage and educate congregations on screening. In addition, some hospitals encouraged their own staff to be screened.

In our strange, new world, amidst COVID, staff shortages, and so much fear, we still must take care of ourselves and encourage others to do so. As healthcare professionals, we have the power to empower others to take charge of their own health.

Combating Radiologist Shortages

If your hospital, emergency room, or private practice is struggling with radiologist shortages, partnering with a teleradiology company like Vesta can help.

Our US Board Certified radiologists offer night, weekend, and holiday coverage to fill those gaps. Ask us about our seamless integrations: contact us now to learn more.

Reduced Radiation Exposure in Imaging

Medical imaging is a powerful tool for diagnosing and treating medical conditions; however, it can also expose patients to excess radiation levels. Fortunately, recent technological advancements have resulted in the development of new ways to reduce radiation exposure during imaging.

Here are a few ways these advancements are helping patients receive the care they need while reducing their radiation exposure.

New Guidelines

Clinicians have always used guidelines for the use of CT scans. Still, they recently developed new guidelines for the benefit of CT scans on the head, neck, chest, and abdomen/pelvis areas of the body–especially in pediatric practice.

x-ray safety for kids — New guidelines for CT scans

Clinicians can reduce or eliminate the need for CT scans if the child is awake and alert, if the blood work is normal, and if the patient is not experiencing abdominal pain.

A study of 146 children not exposed to the excess CT scan radiation using the new guidelines showed no clinically significant missed injuries.

Smart Software

One of the most significant advancements in this area is using smart software to reduce radiation dose in computerized tomography (CT) scans. This software analyzes patient size, age, and other factors to determine the dosage necessary for an accurate scan that minimizes radiation exposure. In some cases, reducing radiation doses by up to 90 percent has been possible without any decrease in diagnostic accuracy.

Lower Radiation Levels in the New CT Machines

In addition to using innovative software to reduce doses, researchers are also looking at new technologies, such as low-dose CT machines, that can achieve similar results without any additional processing needed.

Technicians have designed these machines with unique components that limit X-ray emissions while still providing high-quality imaging. As a result, patients can receive the same level of care without worrying about unnecessary radiation exposure.

Reducing Radiation Exposure with Ultrasound

Finally, reducing radiation exposure through ultrasound technology is more progressive. For clinicians using sound waves instead of X-rays or other forms of energy, ultrasound technology can provide doctors with highly detailed imaging with no risk of exposing patients to dangerous radiation levels.

Ultrasound is an ideal option for pregnant women and children who may be more sensitive to the effects of radiation than adults.

Recent advancements have made it easier for medical professionals to provide high-quality care while minimizing their patients’ exposure to harmful radiation.

With the medical profession redefining the guidelines, using low-dose scans, better x-ray machinery, and more ultrasounds, many options are now available for reducing radiation exposures during imaging procedures—all without sacrificing diagnostic accuracy or quality care.

That’s great news for anyone who needs an imaging scan but wants to ensure they’re taking steps to protect their health and safety!

Tele ICU and Tele-Critical Care Trends

Providing the highest quality of patient care remains a primary goal for most doctors and medical professionals. That’s why technologies that allow virtual options are used more and more throughout the healthcare industry. A 2021 research study by Pew Research Center revealed 93% of Americans use the Internet in their homes, which shows the usefulness that virtual medical care for less serious patient needs can provide.

These technological advancements are available in more serious cases as well. Doctors and specialists no longer need to travel to the hospital to provide critical care with Tele-ICU.

What is Tele-ICU?

The American Journal of Medicine defines Tele-ICU, or Telemedicine Intensive Care Unit, as the remote delivery of clinical (critical) care services through audiovisual conferencing technology.” Through this system, doctors can monitor their patients from a distance, allowing them to track vital signs, review medical records, and communicate with the patient’s family. This helps doctors provide more personalized care to their patients and helps them make informed decisions about the patient’s care.

Tele-ICU also helps reduce the number of visits to the hospital, as the patient can be monitored remotely, reducing the risk of infection. Through telemedicine, doctors can be alerted faster of changes in the patient’s condition, allowing them to act quickly and appropriately. Tele-ICU provides better communication between doctors, nurses, and other healthcare providers, reducing miscommunications and allowing them to coordinate care more effectively.

5 Ways Telemedicine Benefits Doctors and Patients

So, why do we need tele-icu? Tele-ICU is an invaluable tool for providing better care for intensive care patients. Telemedicine as a whole is an altogether better experience for both the doctor and patients. It’s integrated into the overall care that medical providers give and in most cases is billed the same as a regular in-office visit. Here are five reasons why telemedicine is a beneficial resource:

Telemedicine allows for more efficient communication between doctors and patients, eliminating the need for lengthy office visits.
Telemedicine enables doctors to quickly and easily access medical records from any location, providing more accurate and up-to-date information to make treatment decisions.
Telemedicine enables patients to connect with specialists all over the world, allowing them to access more specialized care.
Telemedicine reduces healthcare costs by eliminating the need for travel, overnight stays, and the use of expensive medical equipment.
Telemedicine helps to reduce the spread of infectious diseases by increasing the use of remote consultations and reducing the need for face-to-face contact.

Advanced Practice Providers

The National Library of Medicine published a study on utilizing advanced practice providers or APPs, to help aid in the current physician shortage by using advanced practice providers for tele-critical and Telehealth services. Yet, even as this solution could benefit several cities without many options for a critical care provider otherwise, as well as save lives, the acceptance of such a program is not as widespread as it could be.

The pandemic pushed remote critical care to the forefront in 2020. Looking toward the future, tele-icu is expected to grow once more medical staff and hospitals decide it is a helpful way to treat their patients.

Teleradiology Companies

Vesta services partners healthcare facilities and hospitals via remote radiology interpretations. Teleradiology helps unburden facilities from the shortage of radiologists as well as assist rural hospitals who may find it difficult to find staff. Learn more about our services and how we seamlessly integrate into your workflow. Contact us today.

Diagnostic Imaging Trends: Point of Care Ultrasound – POCUS

Point of care ultrasound (POCUS) is revolutionizing the healthcare industry and changing how doctors prescribe treatment for patients. POCUS is a diagnostic tool that utilizes ultrasound imaging to diagnose, monitor, and guide treatments for medical conditions.

This technology has been around for decades but is presently utilized more broadly throughout the healthcare system. Let’s take a closer look at POCUS and how it transforms patient care.

What Is Point of Care Ultrasound (POCUS)?

Point of Care Ultrasound (POCUS) is an ultrasound-based diagnostic tool used in clinical settings that uses sound waves to create images allowing doctors to see inside the body without having to do surgery or other invasive procedures.

POCUS can detect various medical conditions, such as heart defects, abdominal diseases, vascular diseases, musculoskeletal problems, and gynecological issues. POCUS can also be used in emergency settings to assess a patient’s condition quickly and determine if further intervention or testing is needed.

How Is Point of Care Ultrasound Transforming Healthcare?

One benefit of POCUS is its cost-effectiveness compared with other imaging tests, such as MRI or CT scans, and POCUS does not require expensive equipment as those tests do.

Additionally, it can be done quickly and easily at the point of care, which reduces wait times for patients and increases accuracy in diagnosis, as well as reduces unnecessary treatments or hospital admissions. Furthermore, since it does not use radiation as other imaging tests do, there are no additional health risks associated with this technology, making it safer overall for patients.

Another advantage of POCUS is its ability to provide real-time data about a patient’s condition, which helps doctors make more informed decisions about treatment plans for their patients.

Additionally, because POCUS used in most circumstances does not require special training or expensive equipment, these systems are becoming increasingly available in low-resource areas where access to traditional diagnostic imaging may be limited. This benefit means more people have access to high-quality healthcare regardless of where they live or available resources.

The Gates Foundation recently provided financing to bring 1,000 handheld ultrasound devices to Africa. When low to mid-income nations can improve the accuracy of an efficient diagnosis–local doctors can save more lives.

Since 2012, however, emergency medicine program accreditation requires competency in POCUS. Competency assessment in this field includes demonstrations of technical skill and how it relates to the specific clinical practice.

Point of Care Ultrasound (POCUS) offers numerous benefits over traditional imaging tests. Its cost-effectiveness allows physicians to provide accurate diagnoses without breaking the bank. In contrast, its portability allows it to reach underserved populations who may not otherwise have access to quality healthcare services.

With further advances in technology coming soon, we could see even more widespread use of this powerful diagnostic tool across all areas of medicine in the near future.

Vesta Teleradiology: At the Forefront of Medical Technology

Vesta believes it is crucial to stay on top of technological trends that can benefit our hospital and healthcare facility partners. Vesta is always at the forefront of tech advances in order to help bring more efficiency and accuracy to imaging and radiological interpretations. For more information about Vesta’s teleradiology services, please contact us today.

The Role of 3D Printing in Radiology

3D printing is an incredible technological tool both in and out of the medical world. Fortunately, this revolutionary technology has opened up an entirely new realm of possibilities for medical professionals to better their patient’s care.

Why Is 3D Printing Important To Medical Professionals?

3D printing has enabled doctors to create models of patients’ organs, tissues, and bones that can show the precise image of the patient’s anatomy, enabling them to make more thorough and accurate diagnoses. This means that diseases can be caught faster, leading to a higher percentage rate of positive outcomes.

These models are helpful to ensure quality by using test treatments on a physical model before trying them on a patient. This can help to reduce the risk of adverse reactions and ensure that the treatment is as effective as possible. In addition, 3D printing can be used to create prosthetic limbs, allowing patients to receive a personalized prosthesis that is custom fit to their body.

Finally, 3D printing is being used to create custom medical implants. Medical implants are used to replace missing or damaged tissue. They are typically made of titanium or other materials, but 3D printing has enabled medical professionals to create custom implants that are specifically designed for each patient. This has improved patient outcomes and allowed doctors to create implants that are more effective than ever before.

3D Printing In Radiology

In an interview for the American College of Radiology, Kenneth C. Wang, MD, Ph.D. said, “the benefit of printing comes from the patient-specific nature of what is depicted. And that almost always starts with imaging. That’s why we, as radiologists, are so well positioned to be at the center of these workflows. We can use our deep understanding of imaging modalities, anatomy, and disease to create models, interpret findings and also to know the limitations of the images, and communicate with other providers.”

3D printing has become an increasingly common and useful tool for radiologists. Because it can be used to create customized models of organs, bones, and other body parts, it gives radiologists a better visualization and understanding of medical conditions that couldn’t be seen before. The in-depth imaging 3D printing provides can also be used to create medical implants, such as scaffolds for bone regeneration and customized joint replacements.

3D-printed models of organs can be used to practice minimally invasive procedures and to create guides for surgeons to follow during operations.

This will help with medical education, allowing students and radiologists to visualize the anatomy and better understand medical conditions. Finally, 3D printing can be used to create patient-specific medical devices, such as hearing aids and prosthetics, to customize them and make them more comfortable for patients.

Conclusion

Overall, 3D printing has revolutionized the world of radiology. It has allowed medical professionals to make more precise and accurate diagnoses, create custom medical devices, create models of organs, tissues, and bones, and create custom medical implants. This technology has enabled doctors to provide better patient care and has improved patient outcomes. With this kind of technology coupled with Artificial Intelligence, the sky is the limit.

Vesta Teleradiology is always looking to new technologies to improve our operations and further assist our clients in accurate and quick interpretations. Please reach out to us to learn about how we customize the process for your healthcare facility’s needs.

The Future of Radiology with 5G

If you’ve been to the doctor’s office, hospital, or any healthcare building recently, you might have noticed an upgrade in technology. Instead of a sign-in sheet, you may have been handed a fingerprint scanner. In lieu of a paper and pen, a nurse may have an iPad or desktop computer to take your medical history. For years, medical offices around the country have already had an online scheduling and note-taking system, so it may not come as a surprise that innovations have reached their way to medical imaging and radiology. 5G technology has made vast improvements in the medical space since 2018, says Imaging Technology News, and will continue to make waves, globally, for years to come.

Advancements with 5G

Ultrasound and telehealth technology has advanced this year with 5G technology, particularly with people who live in remote locations without easy access to hospitals, says Radiology Business. 5G connectivity makes transmission of 4K images and ultrasound images much more efficient and clearer than LTE technology, says the article. Patients who need appointments or images read by medical professionals are able to receive the care they need through telehealth services and remarkably clearer images. In addition to this, 5G technology has helped remotely train the practitioners, who were not radiologists, to take the ultrasound examinations. Having a wider pool of practitioners to perform these tasks is proof that 5G has a promising future in the healthcare community.

Another advancement brought about by 5G technology is biomedical devices, says Applied Sciences. When a patient has an implantable and wearable biomedical device with wireless communication technology, doctors are able to have updates and treatments in real time for those in their care. These devices gather data from sick patients and instantly transmit the progress to a doctor to be checked, remotely. Because of the reliability of a 5G network, life supporting devices are able to work quickly, and without complications of interruption. According to the article, developing the “self-health” systems aided by 5G technology will be critical for the lack of healthcare workers we will experience by 2035.

Looking ahead, Imaging Technology News predicts the 5G networks could be the “catalyst towards smart hospitals;” a center of streamlined systems and information that efficiently carries through the patient experience. Some of those concepts, says the article, includes a smart scheduling system, facial recognition or fingerprint scanners, and multiple imaging transfers between medical professionals. Importantly, too, 5G networks will enable “crosstalk” between medical devices, monitoring devices, and medical records, creating one, integrated system.

There are a lot of predictions about our healthcare system due to so many changes in our world today amidst the COVID, flu, RSV, healthcare worker shortage, and so many other variables. But, here, there is proof of a silver lining. Technology has made it possible to reroute some of these fears and bring some light to some dark statistics. We are on the precipice of new and big developments in our healthcare systems. The future is here and we are excited. Click here to learn more about Vesta’s partnership with MIT for artificial intelligence research.

Top Trends for Radiology and Imaging in 2023

There is no doubt that radiology and imaging will have a few challenges in 2023. With Medicare pay reductions, hospital closures, worker burnout, and a shortage of radiologists, the industry must be creative to continue to provide exceptional patient care.

The industry leaders remain optimistic about their services. There have been more technological advancements, and people are still dedicated to their patients and healthcare. Their efforts are winning combinations for radiology, and they are determined to provide good service despite the challenges.

The current trend for radiology in 2023 will be for more consolidation of radiology practices. Using technology, many urban and outlying hospitals with minimal staffing can transmit information to control centers with professional radiology staffing. The financial burden of training imaging technicians will be, at a minimum allowing the hospital staffing budgets to be used for hands-on patient care.

The Value of Radiology and Imaging

Radiology is a “value-based system” that can reduce medical costs and improve patient outcomes through early disease detection and diagnosis with imaging screening programs. The medical profession, insurance companies, and hospitals recognize this value but struggle with ways to balance their budgets while providing patient care.

Investing in reorganizing the radiology departments has put much of the spendable medical funds to constructive use. The most significant expense for 2023 will be the expansion of artificial intelligence and equipment needed to provide the services.

2023 Equipment, Artificial Intelligence, and Education in Radiology

In November 2022, the Radiological Society of North America (RSNA) held its expo in Chicago, Illinois. Over 900 displays on the expo floor showed just a glimpse of the exciting future of radiology and imaging.

Featured equipment at the expo included MRI contrast that uses 50% less gadolinium, CT scanners with improved image resolution–and less noise, X-ray-based imaging systems, and CT scan with superior structural supports and better equipment warranties.

Research and development have also made great strides in new X-ray lung airflow imaging technologies. Also, innovative breast imaging technologies that use ultrasound and elastography may reduce the need for some biopsies.

The FDA has now cleared hundreds of artificial intelligence algorithms that will be able to help radiologists with their workflow. These algorithms are applications that can help lessen worker burnout. Networks can integrate these applications, which allows organizations to work together, distributing workload and expertise efficiently.

Artificial intelligence spans many areas of radiology and imaging. Some of the applications not only improve the productivity of radiologists, but AI tools can improve imaging quality to detect disease and even embolisms or hemorrhages.

Artificial intelligence is making strides in education for radiologists and technicians. Research and Innovation are essential to the integrity of the practice, and artificial intelligence is helping to fulfill the academic needs of the staff.

More to Come

Every year technology advances and enhances healthcare workflows and processes. Most hospitals and clinics still in operation have gone digital, allowing them to operate with advanced equipment and programs designed to provide exceptional patient care.

Radiologists and technicians are still in demand even if the systems incorporate more use of technology. Any radiology shortages can be remedied with the help of established and tech-forward teleradiology companies like Vesta Teleradiology. Education in the radiology and imaging field will need to keep up with the changes to make the technicians better while improving patient diagnoses and patient care.

Vesta Teleradiology Partners with MIT for AI Research

Artificial intelligence is a young field of study that has been growing exponentially as experts try to identify ways to integrate the help of machines to solve human problems. Computer systems have great potential to become facilitators in helping detect cancers and other medical conditions. It is clear that in order to advance our capabilities in patient care, we must embrace AI as it is reshaping the healthcare industry.

Massachusetts Institute of Technology (MIT) has been a pillar in research for the sciences and has been known to provide breakthroughs that benefit our lives.

MIT is in the process of developing an innovative AI Radiology application that will assist radiologists in improving the quality and speed of interpretations. Vesta Teleradiology is honored to partner with the research team in assisting with the development of this project.

Vesta has been working with various universities in supporting their needs and this partnership with MIT is inline with Vesta’s goal of helping further the research in the industry.

Each of the highly skilled Vesta radiologists will be interpreting a batch of randomly selected studies using a pre-set criteria. The interpretations are used to help enhance the algorithm and help its quality in the process. Vesta and MIT teams work very closely to make the project a success. It is through this partnership that Vesta hopes to considerably advance the field of AI in radiology and imaging.

Vesta Teleradiology provides preliminary and final interpretations for imaging studies. They believe it is crucial to incorporate new technologies into their offerings to provide efficient solutions for healthcare providers, from hospitals to private physicians and even universities. Being at the forefront of medical advancements is part of the Vesta philosophy.

MIT is a technological innovator and is leading this effort in radiology. The contract between Vesta and MIT is sure to be one to help advance the future of medicine.

About Vesta:

Vesta exists to make life better for their healthcare facility clients and their patients through efficient teleradiology services and seamless systems integrations.

Advancements in Imaging: Colorectal Cancer

In the past, colorectal cancer was familiar as a disease to affect the older generation. However, advancements in treating and detecting colorectal cancer have shown the risk is prevalent in those younger, too. Now more than ever, screening tests are important so treatment can start sooner for better outcomes.

What Is Colorectal Cancer?

The Centers for Disease Control and Prevention defines Colon cancer as “a disease in which cells in the colon or rectum grow out of control.” The rectum can develop polyps, with some growing in size. Those larger polyps can turn into cancerous ones. Smaller polyps rarely form a malignant growth.

How Is Rectal Cancer Treated?

Doctors stress the importance of recognizing the early symptoms of colorectal cancer and getting regular screenings to check it before it spreads. “If the patient is diagnosed with a stage one or localized cancer, where it’s just in the colon and hasn’t moved elsewhere in the body, it’s about 90% curative just with surgery,” Dr. Paula Denoya, director of the Colorectal Surgery Residency Program at Stony Brook Medicine told NBC news.

The first step for doctors to create a treatment plan for colon cancer is by finding what stage the cancer is in. Medical advancements in imaging have allowed this process to be more thorough and quicker to detect the area and size of cancer. The recent death of Kirstie Alley brought more attention to colorectal cancer since doctors shared this was the cause of her death. Unfortunately, Alley’s family said she had only found cancer shortly before her untimely death Monday. She died at 71 years of age.

How Imaging Helps With Colorectal Cancer Detection

Diagnostic imaging allows doctors to see what the insides of the colon are doing, which will point out if any tumors are more than benign. Newer imaging procedures give doctors an even closer look at the rectal and surrounding areas in the body.

Endoscopic ultrasounds are more invasive than routine colonoscopies. While both are meant to detect and/or provide a more thorough diagnosis, endoscopic ultrasounds go even further, using sound waves that go back and forth off of the inner body. This provides a detailed picture that doctors can study to see how rectal cancer has progressed or lessened if additional treatments were already in the queue.

Endoscopic ultrasounds have two types; upper and lower endoscopic ultrasounds. Lower endoscopic ultrasounds deal with the parts of the body in the rectum to examine tumors closely. Doctors will use an endoscopic ultrasound after other imaging screenings show potential for malignant tumors. It gives doctors the ability to treat cancer with a more reliable decision.

CT scans are another way doctors find and diagnose what stage the cancer in the colon is at. However, endoscopic ultrasounds have a higher percentage of precisely showing what stage the cancer is in.

Additional Imaging Diagnostics For Colon Cancer

A newer technique of diagnostic imaging is molecular imaging. Molecular imaging projects a picture of the cells in the body and their activity. This means doctors can see more information about a mass before it gets worse. If a tumor is present, many times before symptoms begin to aggravate a patient, this technology is able to see that cancer in the beginning stages.

Molecular imaging uses positron emission tomography or (PET) technology. A mixture, called a radioactive, is injected into the blood, and omits an image of the patient’s molecules and/or cells. If cells are numerous, this may mean colorectal cancer has spread.

Staying on top of sudden changes in the bowels, appetite, and illness is key in fighting to stop colorectal cancers before they grow larger. Regular screenings can catch otherwise undetected cancer. The advancements that technology has granted the medical world has saved more lives. The important part is ensuring these technologies are used.

Vesta Teleradiology: At the Forefront of Scientific Advancements

Vesta Teleradiology is a tech-forward teleradiology company, assisting various healthcare facilities with preliminary and final interpretations. If you’re seeking someone to fill your gaps, like nights and weekends, please contact us: 877-558-3782