The Role of 3D Printing in Radiology

 

3D printing is an incredible technological tool both in and out of the medical world. Fortunately, this revolutionary technology has opened up an entirely new realm of possibilities for medical professionals to better their patients care. 

Why Is 3D Printing Important To Medical Professionals?

3D printing has enabled doctors to create models of patients’ organs, tissues, and bones that can show the precise image of the patient’s anatomy, enabling them to make more thorough and accurate diagnoses. This means that diseases can be caught faster, leading to a higher percentage rate of positive outcomes. 

These models are helpful to ensure quality by using test treatments on a physical model before trying them on a patient. This can help to reduce the risk of adverse reactions and ensure that the treatment is as effective as possible. In addition, 3D printing can be used to create prosthetic limbs, allowing patients to receive a personalized prosthesis that is custom fit to their body.

prosthetic limbs
Prosthetic limbs

Finally, 3D printing is being used to create custom medical implants. Medical implants are used to replace missing or damaged tissue. They are typically made of titanium or other materials, but 3D printing has enabled medical professionals to create custom implants that are specifically designed for each patient. This has improved patient outcomes and allowed doctors to create implants that are more effective than ever before.

3D Printing In Radiology

In an interview for the American College of Radiology, Kenneth C. Wang, MD, Ph.D. said, “the benefit of printing comes from the patient-specific nature of what is depicted. And that almost always starts with imaging. That’s why we, as radiologists, are so well positioned to be at the center of these workflows. We can use our deep understanding of imaging modalities, anatomy, and disease to create models, interpret findings and also to know the limitations of the images, and communicate with other providers.” 

3D printing has become an increasingly common and useful tool for radiologists. Because it can be used to create customized models of organs, bones, and other body parts, it gives radiologists a better visualization and understanding of medical conditions that couldn’t be seen before. The in-depth imaging 3D printing provides can also be used to create medical implants, such as scaffolds for bone regeneration and customized joint replacements. 

3d printing imaging
3D printer

3D-printed models of organs can be used to practice minimally invasive procedures and to create guides for surgeons to follow during operations. 

This will help with medical education, allowing students and radiologists to visualize the anatomy and better understand medical conditions. Finally, 3D printing can be used to create patient-specific medical devices, such as hearing aids and prosthetics, to customize them and make them more comfortable for patients.

Conclusion

Overall, 3D printing has revolutionized the world of radiology. It has allowed medical professionals to make more precise and accurate diagnoses, create custom medical devices, create models of organs, tissues, and bones, and create custom medical implants. This technology has enabled doctors to provide better patient care and has improved patient outcomes. With this kind of technology coupled with Artificial Intelligence, the sky is the limit.

Vesta Teleradiology is always looking to new technologies to improve our operations and further assist our clients in accurate and quick interpretations. Please reach out to us to learn about how we customize the process for your healthcare facility’s needs. 

 

The Future of Radiology with 5G

If you’ve been to the doctor’s office, hospital, or any healthcare building recently, you might have noticed an upgrade in technology. Instead of a sign-in sheet, you may have been handed a fingerprint scanner. In lieu of a paper and pen, a nurse may have an ipad or desktop computer to take your medical history. For years, medical offices around the country have already had an online scheduling and note-taking system, so it may not come as a surprise that innovations have reached their way to medical imaging and radiology. 5G technology has made vast improvements in the medical space since 2018, says Imaging Technology News, and will continue to make waves, globally, for years to come.

Ultrasound and telehealth technology has advanced this year with 5G technology, particularly with people who live in remote locations without easy access to hospitals, says Radiology Business. 5G connectivity makes transmission of 4K images and ultrasound images much more efficient and clearer than LTE technology, says the article. Patients who need appointments or images read by medical professionals are able to receive the care they need through telehealth services and remarkably clearer images. In addition to this, 5G technology has helped remotely train the practitioners, who were not radiologists, to take the ultrasound examinations. Having a wider pool of practitioners to perform these tasks is proof that 5G has a promising future in the healthcare community.

Another advancement brought about by 5G technology is biomedical devices, says Applied Sciences.  When a patient has an implantable and wearable biomedical device with wireless communication technology, doctors are able to have updates and treatments in real time for those in their care. These devices gather data from sick patients and instantly transmit the progress to a doctor to be checked, remotely. Because of the reliability of a 5G network, life supporting devices are able to work quickly, and without complications of interruption. According to the article, developing the “self-health” systems aided by 5G technology will be critical for the lack of healthcare workers we will experience by 2035.

Looking ahead, Imaging Technology News predicts the 5G networks could be the “catalyst towards smart hospitals;” a center of streamlined systems and information that efficiently carries through the patient experience. Some of those concepts, says the article, includes a smart scheduling system, facial recognition or fingerprint scanners, and multiple imaging transfers between medical professionals. Importantly, too, 5G networks will enable “crosstalk” between medical devices, monitoring devices, and medical records, creating one, integrated system.

facial scanning

There are a lot of predictions about our healthcare system due to so many changes in our world today amidst the COVID, flu, RSV, healthcare worker shortage, and so many other variables. But, here, there is proof of a silver lining. Technology has made it possible to reroute some of these fears and bring some light to some dark statistics. We are on the precipice of new and big developments in our healthcare systems. The future is here and we are excited. Click here to learn more about Vesta’s partnership with MIT for artificial intelligence research.

Top Trends for Radiology and Imaging in 2023

There is no doubt that radiology and imaging will have a few challenges in 2023. With Medicare pay reductions, hospital closures, worker burnout, and a shortage of radiologists, the industry must be creative to continue to provide exceptional patient care.

The industry leaders remain optimistic about their services. There have been more technological advancements, and people are still dedicated to their patients and healthcare. Their efforts are winning combinations for radiology, and they are determined to provide good service despite the challenges.

The current trend for radiology in 2023 will be for more consolidation of radiology practices. Using technology, many urban and outlying hospitals with minimal staffing can transmit information to control centers with professional radiology staffing. The financial burden of training imaging technicians will be, at a minimum allowing the hospital staffing budgets to be used for hands-on patient care.

The Value of Radiology and Imaging

Radiology is a “value-based system” that can reduce medical costs and improve patient outcomes through early disease detection and diagnosis with imaging screening programs. The medical profession, insurance companies, and hospitals recognize this value but struggle with ways to balance their budgets while providing patient care.

Investing in reorganizing the radiology departments has put much of the spendable medical funds to constructive use. The most significant expense for 2023 will be the expansion of artificial intelligence and equipment needed to provide the services.

2023 Equipment, Artificial Intelligence, and Education in Radiology

In November 2022, the Radiological Society of North America (RSNA) held its expo in Chicago, Illinois. Over 900 displays on the expo floor showed just a glimpse of the exciting future of radiology and imaging.

Featured equipment at the expo included MRI contrast that uses 50% less gadolinium, CT scanners with improved image resolution–and less noise, X-ray-based imaging systems, and CT scan with superior structural supports and better equipment warranties.

ct scan
CT Scanners Will See Improvements

Research and development have also made great strides in new X-ray lung airflow imaging technologies. Also, innovative breast imaging technologies that use ultrasound and elastography may reduce the need for some biopsies.

The FDA has now cleared hundreds of artificial intelligence algorithms that will be able to help radiologists with their workflow. These algorithms are applications that can help lessen worker burnout. Networks can integrate these applications, which allows organizations to work together, distributing workload and expertise efficiently.

Artificial intelligence spans many areas of radiology and imaging. Some of the applications not only improve the productivity of radiologists, but AI tools can improve imaging quality to detect disease and even embolisms or hemorrhages.

Artificial intelligence is making strides in education for radiologists and technicians. Research and Innovation are essential to the integrity of the practice, and artificial intelligence is helping to fulfill the academic needs of the staff.

radiology trends
AI in radiology

More to Come

Every year technology advances and enhances healthcare workflows and processes. Most hospitals and clinics still in operation have gone digital, allowing them to operate with advanced equipment and programs designed to provide exceptional patient care.

Radiologists and technicians are still in demand even if the systems incorporate more use of technology. Any radiology shortages can be remedied with the help of established and tech-forward teleradiology companies like Vesta Teleradiology. Education in the radiology and imaging field will need to keep up with the changes to make the technicians better while improving patient diagnoses and patient care

 

Vesta Teleradiology Partners with MIT for AI Research

Artificial intelligence is a young field of study that has been growing exponentially as experts try to identify ways to integrate the help of machines to solve human problems. Computer systems have great potential to become facilitators in helping detect cancers and other medical conditions. It is clear that in order to advance our capabilities in patient care, we must embrace AI as it is reshaping the healthcare industry.

Massachusetts Institute of Technology (MIT) has been a pillar in research for the sciences and has been known to provide breakthroughs that benefit our lives.

MIT is in the process of developing an innovative AI Radiology application that will assist radiologists in improving the quality and speed of interpretations. Vesta Teleradiology is honored to partner with the research team in assisting with the development of this project. 

Vesta has been working with various universities in supporting their needs and this partnership with MIT is inline with Vesta’s goal of helping further the research in the industry. 

artificial intelligence imaging

 

Each of the highly skilled Vesta radiologists will be interpreting a batch of randomly selected studies using a pre-set criteria. The interpretations are used to help enhance the algorithm and help its quality in the process. Vesta and MIT teams work very closely to make the project a success. It is through this partnership that Vesta hopes to considerably advance the field of AI in radiology and imaging.

Vesta Teleradiology provides preliminary and final interpretations for imaging studies. They believe it is crucial to incorporate new technologies into their offerings to provide efficient solutions for healthcare providers, from hospitals to private physicians and even universities. Being at the forefront of medical advancements is part of the Vesta philosophy.

MIT is a technological innovator and is leading this effort in radiology. The contract between Vesta and MIT is sure to be one to help advance the future of medicine.  

About Vesta:

Vesta exists to make life better for their healthcare facility clients and their patients through efficient teleradiology services and seamless systems integrations. 

 

Advancements in Imaging: Colorectal Cancer

In the past, colorectal cancer was familiar as a disease to affect the older generation. However, advancements in treating and detecting colorectal cancer have shown the risk is prevalent in those younger, too. Now more than ever, screening tests are important so treatment can start sooner for better outcomes.  

What Is Colorectal Cancer?

The Centers for Disease Control and Prevention defines Colon cancer as “a disease in which cells in the colon or rectum grow out of control.” The rectum can develop polyps, with some growing in size. Those larger polyps can turn into cancerous ones. Smaller polyps rarely form a malignant growth. 

How Is Rectal Cancer Treated?

Doctors stress the importance of recognizing the early symptoms of colorectal cancer and getting regular screenings to check it before it spreads. “If the patient is diagnosed with a stage one or localized cancer, where it’s just in the colon and hasn’t moved elsewhere in the body, it’s about 90% curative just with surgery,” Dr. Paula Denoya, director of the Colorectal Surgery Residency Program at Stony Brook Medicine told NBC news. 

The first step for doctors to create a treatment plan for colon cancer is by finding what stage the cancer is in. Medical advancements in imaging have allowed this process to be more thorough and quicker to detect the area and size of cancer. The recent death of Kirstie Alley brought more attention to colorectal cancer since doctors shared this was the cause of her death. Unfortunately, Alley’s family said she had only found cancer shortly before her untimely death Monday. She died at 71 years of age. 

How Imaging Helps With Colorectal Cancer Detection

Diagnostic imaging allows doctors to see what the insides of the colon are doing, which will point out if any tumors are more than benign. Newer imaging procedures give doctors an even closer look at the rectal and surrounding areas in the body. 

colorectal cancer

Endoscopic ultrasounds are more invasive than routine colonoscopies. While both are meant to detect and/or provide a more thorough diagnosis, endoscopic ultrasounds go even further, using sound waves that go back and forth off of the inner body. This provides a detailed picture that doctors can study to see how rectal cancer has progressed or lessened if additional treatments were already in the queue. 

Endoscopic ultrasounds have two types; upper and lower endoscopic ultrasounds. Lower endoscopic ultrasounds deal with the parts of the body in the rectum to examine tumors closely. Doctors will use an endoscopic ultrasound after other imaging screenings show potential for malignant tumors. It gives doctors the ability to treat cancer with a more reliable decision. 

CT scans are another way doctors find and diagnose what stage the cancer in the colon is at. However, endoscopic ultrasounds have a higher percentage of precisely showing what stage the cancer is in.

Additional Imaging Diagnostics For Colon Cancer

A newer technique of diagnostic imaging is molecular imaging. Molecular imaging projects a picture of the cells in the body and their activity. This means doctors can see more information about a mass before it gets worse. If a tumor is present, many times before symptoms begin to aggravate a patient, this technology is able to see that cancer in the beginning stages.

Molecular imaging uses positron emission tomography or (PET) technology. A mixture, called a radioactive, is injected into the blood, and omits an image of the patient’s molecules and/or cells. If cells are numerous, this may mean colorectal cancer has spread.

Staying on top of sudden changes in the bowels, appetite, and illness is key in fighting to stop colorectal cancers before they grow larger. Regular screenings can catch otherwise undetected cancer. The advancements that technology has granted the medical world has saved more lives. The important part is ensuring these technologies are used.

 

Vesta Teleradiology: At the Forefront of Scientific Advancements

Vesta Teleradiology is a tech-forward teleradiology company, assisting various healthcare facilities with preliminary and final interpretations. If you’re seeking someone to fill your gaps, like nights and weekends, please contact us:  877-558-3782

 

What is a Smart Hospital?

Today’s smart hospital is not just a paperless organization with digitized charting. Although being digitized is an excellent start to a smart hospital, the process is much more advanced.

The goal of a smart hospital is better patient care while streamlining operational efficiency and costs. Three essential layers need to be addressed by a hospital to achieve the classification of a “smart” facility.

Step 1–Operations

Even though all hospitals gather information about their patients, operations, and management, a smart hospital takes gathering data to a different level.

In a smart hospital, analytic systems and software integrate all the information utilized by doctors, nurses, facility personnel, and administrators. A desktop, smartphone, or handheld device can access this information, resulting in faster, more efficient decision-making by key people.

With automated systems, the management of staff, pharmaceuticals, supplies, consumables inventory, assets, equipment, patients, and even visitors is controllable by the appropriate hospital teams. The process is cost-saving and efficient for the hospital and the patient.

To achieve these network-based services, hospitals with a large traffic volume and frequent environmental changes best utilize 5G or Wi-Fi 6 technology which is a step up for most hospital internet access.

Step 2–Clinical Tasks

The doctors’ and nurses’ efficiency depends on communication with departments like critical care, surgical, and technical (lab and X-ray) services.

A smart hospital improves patient outcomes by utilizing remote monitoring tools. Medical professionals can immediately monitor a patient’s vital signs, steps, heart rates, allergies, and lab results. The added communication also allows more patient input about likes, dislikes, and comfort zones. Smart hospitals will also utilize teleradiology services like Vesta in order to process more imaging interpretations remotely and efficiently.

 

INSIDE CANADA’S FIRST SMART HOSPITAL

Step 3-Patient Care

A patient’s room is very different within a smart hospital. A patient can access help through voice-based interactive devices to dim the lights, call a nurse, request pain medication, or make phone calls to loved ones—no more worries about a dropped call button on the floor.

The smart hospital design focuses on enhancing the healing process for faster recoveries by featuring open spaces and gardens. Children can also have specially designed areas for their comfort.

Caring robots in hospitals are providing added support in the facilities. Smart hospitals have programmed robots to perform surgeries; provide dementia care for the elderly; provide biofeedback for patient anxiety; transport supplies, blood, medication, meals, and garbage.

Hospitals have also programmed robots to provide care in quarantine isolation booths or entertain hospitalized children for a more positive emotional experience.

The Future

The future of smart hospital strategies is endless. The hospital environment and opportunities will continue to expand for the cost and convenience benefits of the hospital operations and its patients. The hospital will be able to extend most of the “smart” gifts to the patient’s home.

Patients will be able to take home smartwatches and other monitoring equipment for continued hospital care. More utilization of mobile monitoring equipment will allow the hospital to operate as intended–for emergencies, surgeries, and intensive care units–and will enable the patient to recover safely in the comfort of their home. And even more exciting is the future use of Artificial Intelligence to further enhance the benefits of the smart hospital.

 

The Benefits of Teleradiology for Hospitals

The many benefits of teleradiology have become increasingly important to urban and rural hospitals. Not only has the service greatly improved patient care, but it has also been a tremendous cost-saving for hospitals.

Teleradiology transmits X-rays and other diagnostic images from one location to another. The transmission allows medical information to be interpreted or consulted by specialists in the medical field practically anywhere in the world.

hospital radiology

 

Many medical specialists reside and practice in large cities where the need for their services is in the highest demand. Also, hospitals and research centers in larger populated areas provide more financial support for radiologists’ services and resources, which can increase their productivity and field of study.

Better Patient Care

Teleradiology has torn down social, economic, age-related, and physical barriers to a patient’s ability to receive the best diagnostic care in the shortest possible time. Hospitals near and far have been able to do this by supporting their patients in implementing teleradiology services.

A patient does not need to travel great distances at enormous expense for expert diagnostic opinions any longer. Plus, delayed diagnoses can be critical to a patient’s health and well-being. With teleradiological services, a patient can receive an expert opinion within a short period from their location.

Teleradiology has enhanced a hospital’s emergency care by accessing a cooperating radiologist’s 24-hour/7 days per week availability. Before the technology was available, emergency room staff would need to wake up radiologists at home and request their presence in the hospital. Then the report may not be available for several days.

 

ambulance

Patients can obtain a second opinion for their diagnosis much easier now with teleradiology. A hospital can send records anywhere worldwide at a patient’s request.

It also does not matter the hospital’s social or economic environmental location because all hospitals with the internet have access to highly valued diagnosticians.

Cost Benefits of Teleradiology

One of the most obvious cost benefits of teleradiology for a hospital is the reduction–and sometimes the elimination–of radiologists. Hospitals can use allotted financial budgets for hands-on patient care.

With the cost savings of reduced staff, the hospital can also invest more money into the equipment for MRIs, CT scans, ultrasound, and digital X-ray equipment. More quality equipment can enhance the teleradiology process with better diagnostic tools for radiologists.

When hospitals access teleradiology services, the services charge by the radiological exam. Each consult with a radiologist is a case-by-case situation–much less expensive than having a full-time employed radiologist.

Other Benefits to the Hospitals

All hospitals rely on medical professionals collaborating to provide the best diagnoses for their patients. With teleradiology, distance for this collaboration is not a factor. Specialists can affect patient care by providing input to local hospital staff for diagnosis and care planning.

For a hospital’s staff, collaboration becomes education. The learning possibilities for teleradiology are endless, and the hospital team is learning from the best to become the best.

Hospitals have benefited from teleradiology tremendously over the past few years. The technology for this service is advancing rapidly and will continue to change the business of patient care for hospitals worldwide.

hospitals

Radiology Services for Hospitals from Vesta

No matter your facility’s size or location, Vesta offers comprehensive teleradiology solutions to hospitals. Look to us for efficiency, accuracy and competitive pricing. Please reach out to us to learn more about how we integrate with your current workflow.

 

How is Technology Helping with the Healthcare Labor Shortage?

The COVID-19 pandemic may seem never ending. While the exposure and infection numbers may be shrinking, the long-lasting effects of this illness are revealing themselves. One of the biggest and most concerning shortages is the labor shortage.

Of course, labor shortage can be vague. What industries are seeing these shortages, and how do those shortages affect customers? Many industries are seeing labor shortages, but one of the most concerning is the healthcare labor shortage.

staffing and labor shortage
Burnout has led many to quit their healthcare jobs

The Healthcare Labor Shortage

The COVID-19 pandemic proved to be tough on several fronts, especially for the first responders providing care and assistance to those suffering. Doctors and nurses were on the front lines treating patients, finding answers, and working long hours. Many healthcare workers were forced out for different physical and mental reasons like burnout. The pressures were so great that nearly 1.5 million healthcare workers left the profession in the first two months of the pandemic.

As the pandemic continues to wane, healthcare workers are returning to hospitals and doctors’ offices. The return is great, but the numbers are still down, and jobs are still left vacant. In fact, healthcare employment has still not returned to pre-pandemic numbers. Even in those who have returned, anecdotal evidence suggests many are thinking of leaving soon. This means sick people, some of the most vulnerable in society, will feel the consequences. 

Technology and the Healthcare Labor shortage

How do healthcare providers keep their invaluable workers and staff? How do they combat the pressures and stressors created and highlighted by the worldwide pandemic? The short answer is technology.

Healthcare providers can automate different tasks to allow healthcare providers – doctors and nurses – the freedom and space to care for patients. The best news is we live in the age of technology. There are dozens of different technological applications that can be used in these areas.

Inbound Calls

Hospitals and doctors’ offices are often overloaded by inbound calls, even when they are fully staffed. When these providers are understaffed, however, it can be time-consuming to field these ceaseless inbound calls. Patients can and should be encouraged to schedule their own appointments through web-based applications and portals. Not only will this open up more time and space for healthcare providers, but these tasks help empower patients to be more involved in their healthcare journey.

 

staffing in healthcare
Technology allows patients to book their appointments online

 Intake Process

The amount of paperwork in the healthcare industry is daunting. Technology, however, can limit the paperwork and streamline the intake process altogether. Mobile check-in and registration can make it easier for patients to check in, but it also limits the person-to-person contact that so easily spreads diseases.

 Access and Availability

Perhaps the best advantage of medicine is the access and availability afforded through telemedicine. Telemedicine isn’t necessarily “new,” but it has been brought to the forefront. Telemedicine is the ability to meet with medical professionals and healthcare workers to get information and establish treatment plans.

It’s especially beneficial when it comes to specialized medicine, like radiology. Teleradiology, the term widely used for this specific section, is a much more recent development. It helps patients get information and necessary access to radiology professionals.

Teleradiology allows a radiologist to get, review, and interpret CT or MRI images. Radiologists are able to communicate important information to patients who are desperate for that information. It means fewer radiologists can meet with more patients and get those patients the information and treatment they need.

Virtual Monitoring Systems

Telesitter programs help reduce the workload and potential burnout for nurses. With these systems, cameras are setup so that virtual monitoring can take place and track patient activity. Any time there are concerns or emergencies, staff would be notified.

telemonitoring
Telesitters offer virtual monitoring

The world is changing. It’s the one true constant. But technology offers us the chance to adapt and modify the ways we move about in the world. Technology can make things easier and fill in the gaps that form.

What to Expect During a Breast Cancer Screening at an Imaging Center

The best way to detect breast cancer in its early stages is by mammograms–merely an X-ray of the breast. There is no financial strain because health insurance plans are required to cover the costs of mammograms every one or two years.

When you reach your forties, you should begin conversing with your medical providers about when to start and how often you should get a mammogram.

breast cancer awareness

 

Specialists usually recommend the procedure for women between 50 to 74 years of age at average risk of breast cancer and performed every one or two years depending on the woman’s risk factors.

How to Prepare for a Mammogram

When your healthcare provider suggests scheduling a mammogram for the first time, there are some considerations.

If possible, you should consider making your appointments at a nearby facility that specializes in mammograms. In doing this, you can have technicians who are very familiar with the process and accurately compare your mammograms yearly.

mammogram technology

If you need to change facilities, it’s best to arrange to have all your records sent to the new clinic for X-ray comparison. It is also an excellent idea to bring all the dates and locations of any previous breast procedures done.

Specialists advise that women avoid making mammogram appointments the week before their periods. Breasts are more swollen and sensitive during this time which can cause the mammogram procedure to be uncomfortable for them and may interfere with taking clear X-rays.

Technicians will advise that women wear pants or a skirt with a top that they can easily remove along with their bra. They also recommend that women do not use any deodorant, lotions, or powders that may show up as spots on the X-ray.

When You Arrive at the Imaging Center

Most technicians are very considerate and sensitive to what women experience during mammograms. They will ask you to undress above the waist and will give you a wrap to wear.

Many clinics have private dressing areas where you undress and wait for your technician to escort you into the X-ray room. There will only be the two of you in this area which is helpful to reduce any anxieties you may have.

You will stand in front of the mammogram machine, and the technician will position your body and breast for the most accurate X-rays. Your breast will rest on the device, and a plastic upper plate will lower and compress your breast.

The process takes 10 to 15 seconds for each body position, and there are usually only two or three X-rays taken per breast. The whole procedure only takes about 20 minutes.

Your Mammography Results

Mammography produces black-and-white digital images of your breast tissue that will be sent to a physician specializing in radiology to interpret. An imaging center could also refer to a teleradiology company to have a radiologist do the interpretation. Most clinics offer 2D mammograms for breast screening, but many facilities now offer 3D mammograms.

The radiologist will then report their findings to your healthcare provider. This process will take approximately ten days but could take longer. The radiology report will determine if you will need further X-rays, possible MRIs, or treatments. Physicians call back about 10 to 13% of women for abnormal findings, but most of these findings are not breast cancer.

Regular mammograms are an easy, safe way to screen for breast cancer. The most challenging part about the process may be remembering to make your annual appointment, and many women make their birthdays a reminder to make their yearly appointment.

What can be more celebratory than scheduling what may be a life-saving procedure for your health on the most important day of the year for you, your friends, and your loved ones? 

Creative Mammogram Awareness Campaigns  

Just before October 2022–Breast Cancer Awareness Month–Katie Couric publicly revealed that her mammogram a few months earlier had alerted her doctors that she needed further medical tests, and this testing led to her diagnosis of breast cancer. Fortunately, she and her doctors had caught her cancer early on and had time to act on the diagnosis.

Katie’s career as a successful news anchor brought attention to the reality that breast cancer can happen to anyone. She felt her bold announcement of the disease might help reduce new cases of invasive breast cancer. That was her objective with many interviews and publicity on television, in magazines, and other media.

cancer awareness

Campaigns are More Important This Year

During the pandemic, many women went without seeing their physicians or getting mammograms. The Journal of American Medical Association estimates breast cancer screenings have reduced by 6% in the past two years. With breast cancer causing worldwide deaths of over 685,000 in 2020, early detection with mammograms is essential.

Mammograms are just an X-ray to detect abnormalities in a woman’s breast tissue; however, these images have found cancers up to 3 years before a patient can feel any lumps in the breast tissue.

Just about everyone is aware of the importance of mammograms in the fight against breast cancer, but many do not follow through with the process of making and showing up for mammogram appointments. Creative campaigns to motivate women to follow through with their health care can save many lives.

Campaign Strategies

The Centers for Disease Control and Prevention has issued a digital media toolkit to focus constructive messages to the public about Breast Cancer Awareness. The toolkit is structured to empower women to take control of their health and do what they must do for an early diagnosis of breast cancer.

breast cancer awareness campaign

Every campaign initiated by organizations, workplaces, and individuals should emphasize routine mammograms because they can be the key to saving a woman’s life. The mammogram is an easy exam, but it’s equally easy to forget or delay.

During October, many clinics or private practitioners offer free mammograms to low-income or uninsured women between the ages of 40 and 64. Individuals can help these organizations get the word out to the public by volunteering to help spread the word. The word free is a very effective campaign strategy.

The Susan G. Komen Foundation has multiple races across the country to bring awareness and financial support for breast cancer awareness. Their strategy is to create an event for the participants to go out and raise money for their cause. Their strategy is power in numbers, and the walks have been very successful for the foundation.

Employers can get involved with campaigns for their employees as well. Workplace wellness plans have partnered with their insurance companies to offer personal assessments for their employees, bring in mobile mammography vans, and promote educational information for the women in their workplace.

Anyone can have a successful campaign to bring awareness to breast cancer prevention and early detection. Finding strategies that work for each individual, community, and culture can sometimes be challenging but worth the effort. After all, it is about getting the word out and, more importantly, saving lives.

Read More Mammograms with Teleradiology

By partnering with a teleradiology company like Vesta, you will be able to get more mammogram screenings done since we can handle the interpretations for you, days, nights and weekends. Want to learn more about how we integrate with your workflow? Contact us now for a free quote and overview: 1-877-55-VESTA.