Vesta Teleradiology | Diagnostic Imaging

Social Media Tips to Help Healthcare Facilities Connect with Patients

Social media is an ever-changing landscape, but it remains one of the best ways for healthcare facilities to reach and engage with current and potential patients. If you’re a healthcare facility looking to get started on social media, here are a few tips to help.

Listen First, Talk Later

Before creating content or engaging with people on social media, listening and observing what’s already happening in your industry is essential. Read up on trending topics, follow influencers, and join conversations relevant to your healthcare facility—this will give you a better understanding of what kinds of content resonates with your target audience.

Once you understand the conversation, you can create content or join existing discussions.

social media for healthcare — How are you connecting with patients online?

Spread Awareness of Services

Content doesn’t have to be hard to produce. Does your facility offer mammograms or other diagnostic imaging services? What type of special treatments do you offer patients? Let it be known through your posts! Whether you make a short informative Instagram Reel or a simple graphic, it’s ever crucial to make sure people know what you offer.

Build Relationships

Social media is all about building relationships, so pay attention to how you interact with others online.

Respond thoughtfully to comments and questions from followers; if someone has taken the time to reach out to you via social media, they deserve a well-crafted response that shows them that their voice matters. When responding directly to a patient’s question or comment, always use a professional tone and be sure not to disclose private information.

The beginning response to a patient with a question about diabetes might be:

“ Managing diabetes is no easy task, and if you’re a diabetes patient, it can be challenging to get your condition under control.”

Or:

“I empathize with the daily struggles you must endure keeping diabetes at bay. The good news is that there are ways to help make this easier for you.”

Be Transparent

Social media should be an opportunity for transparency between yourself and your followers.

health care social media tips — Show the faces behind your healthcare team

Share behind-the-scenes photos and videos from your day-to-day operations; this helps build trust by showing that real people work hard at your facility daily. It also allows patients who may not have visited before to get familiarized with the space beforehand, making them more comfortable when they arrive for their appointment or procedure.

Monitor Your Reputation

As a healthcare facility on social media, you must monitor what’s being said about you online – positive and negative.

Be sure to set up alerts for your company name as well as any hashtags associated with it to allow you to keep tabs on mentions of your brand.

If anything negative is posted about you online (such as negative reviews), you can address it quickly before the situation escalates. When a person posts a positive comment, be sure you “like” them, or comment back, so your followers know you respected their opinion.

A respectful response to a negative review about a rude employee at a hospital might be:

“At our hospital, all our staff members strive to ensure the highest level of quality care and customer satisfaction possible. Unfortunately, it’s not always achieved as intended due to human error and environmental stressors.”

“We recognize that patient care starts with respectful communication and interactions between patients and healthcare providers. To improve communication throughout the institution, we are investing in additional staffing resources so that nurses and other team members feel better supported when high volumes present themselves on certain days or times during their shifts.”

Measure Results

Lastly, measure the results of your social media efforts using analytics tools.

Using these tools will allow you to track how many people are visiting your page (and how often), see where they came from (e.g., organic search vs. referral traffic), and track engagement over time (likes/comments/shares). This information will help inform future decisions about what kind of content works best for engaging with patients online.

By measuring results regularly, you can continually refine and improve your strategy over time, so it eventually becomes second nature.

Social media can provide significant benefits for healthcare facilities looking to connect more deeply with current & potential patients—but only if done correctly.

Following these tips will ensure your presence on social media is practical & compliant with relevant regulations & guidelines set forth by governing bodies.

Take some time today & begin implementing these tips into practice right away. Your healthcare facility’s social pages will become vibrant hubs of conversation & connect with the community.

Good luck & happy posting!

Diagnostic Imaging Trends: Point of Care Ultrasound – POCUS

Point of care ultrasound (POCUS) is revolutionizing the healthcare industry and changing how doctors prescribe treatment for patients. POCUS is a diagnostic tool that utilizes ultrasound imaging to diagnose, monitor, and guide treatments for medical conditions.

This technology has been around for decades but is presently utilized more broadly throughout the healthcare system. Let’s take a closer look at POCUS and how it transforms patient care.

What Is Point of Care Ultrasound (POCUS)?

Point of Care Ultrasound (POCUS) is an ultrasound-based diagnostic tool used in clinical settings that uses sound waves to create images allowing doctors to see inside the body without having to do surgery or other invasive procedures.

POCUS can detect various medical conditions, such as heart defects, abdominal diseases, vascular diseases, musculoskeletal problems, and gynecological issues. POCUS can also be used in emergency settings to assess a patient’s condition quickly and determine if further intervention or testing is needed.

How Is Point of Care Ultrasound Transforming Healthcare?

One benefit of POCUS is its cost-effectiveness compared with other imaging tests, such as MRI or CT scans, and POCUS does not require expensive equipment as those tests do.

Additionally, it can be done quickly and easily at the point of care, which reduces wait times for patients and increases accuracy in diagnosis, as well as reduces unnecessary treatments or hospital admissions. Furthermore, since it does not use radiation as other imaging tests do, there are no additional health risks associated with this technology, making it safer overall for patients.

Another advantage of POCUS is its ability to provide real-time data about a patient’s condition, which helps doctors make more informed decisions about treatment plans for their patients.

Additionally, because POCUS used in most circumstances does not require special training or expensive equipment, these systems are becoming increasingly available in low-resource areas where access to traditional diagnostic imaging may be limited. This benefit means more people have access to high-quality healthcare regardless of where they live or available resources.

The Gates Foundation recently provided financing to bring 1,000 handheld ultrasound devices to Africa. When low to mid-income nations can improve the accuracy of an efficient diagnosis–local doctors can save more lives.

Since 2012, however, emergency medicine program accreditation requires competency in POCUS. Competency assessment in this field includes demonstrations of technical skill and how it relates to the specific clinical practice.

Point of Care Ultrasound (POCUS) offers numerous benefits over traditional imaging tests. Its cost-effectiveness allows physicians to provide accurate diagnoses without breaking the bank. In contrast, its portability allows it to reach underserved populations who may not otherwise have access to quality healthcare services.

With further advances in technology coming soon, we could see even more widespread use of this powerful diagnostic tool across all areas of medicine in the near future.

Vesta Teleradiology: At the Forefront of Medical Technology

Vesta believes it is crucial to stay on top of technological trends that can benefit our hospital and healthcare facility partners. Vesta is always at the forefront of technological advances in order to help bring more efficiency and accuracy to imaging and radiological interpretations. For more information about Vesta’s teleradiology services, please contact us today.

Ovarian Cancer: Encouraging Patients to Get Screened

It’s a topic not many people enjoy talking about, or even thinking about. Cancer, of any kind, is complicated, and ovarian cancer is, arguably, one of the most complicated and aggressive cancers there is. About 20% of women receive an early diagnosis, and of those detected early, 94% live longer than 5 years after their diagnosis, says the American Cancer Society. Encouraging patients to get screened for early detection, paying attention to the body’s signals, and regular exams are the biggest defenses we have against this deadly disease.

Ovarian cancer is difficult to detect, which is why it is paramount for patients to have regular pelvic exams. To help encourage patients to get the proper care for early detection, or with a new diagnosis, empower them with communication so they feel in charge, says Cancer Care. Suggesting the patient takes notes of the session will help, says the article, including dates, names, and discussion points. This will provide physical evidence of what went on during the appointment and a reference point for the possibly overwhelmed patient. Bringing a trusted friend or family member to the appointment can also ease the possible isolation or fear the patient may have. Another set of eyes and ears never hurts and the extra person may provide different questions and concerns the patient hadn’t thought of. Encouraging patients to write down questions or worries they may have before, during or after the appointment also gives the control back to the patient, says the article.

Persistent symptoms, even seemingly dismissible, should be examined. The fact is that ovarian cancer moves quickly, so before symptoms become worrisome, it’s important the patient knows her family history, says the American Cancer Society. If the patient has a strong family history of breast or ovarian cancer, has an inherited genetic syndrome, like Lynch syndrome, or a gene mutation such as BRCA, her high risk status must be presented and she must be heavily encouraged to get regular exams and to pay close attention to any changes within her body.

cancer awareness

The two most common screening tests for ovarian cancer are the transvaginal ultrasound (TVUS) and the CA-125 blood test, says American Cancer Society. The sound waves used during a TVUS detects abnormal shapes or measurements, says Healthline, and is about 75% effective, which is why you may order at CT scan, MRI, or a biopsy for further testing, says the article. The CA-125 blood test is not as reliable for ovarian cancer detection because high levels of the protein may not be an indicator of ovarian cancer, per se, but of inflammatory disease or endometriosis. Unfortunately, there aren’t many sure and simple tests to detect early ovarian cancer or recommend for your patient, says the CDC. Keeping your patients aware of these options may seem alarming, but they’ll know what to expect should the concern arise.

Telling your patients about genetic counseling is also a good option, says WebMd. For your high risk patients, genetic counseling will give them more concrete knowledge about their own bodies and family history. Should the patient’s test come back positive of a gene mutation, you will be aware of her risks and what to look out for during exams.

encourage your patients to get screened

Whether your patient is at high risk of ovarian cancer or not, urge them to consider regular exams and screening. There is research being done currently, says American Cancer Society, although the best and most proven way is through ultrasound and the CA-125 blood test. Reminding them you are always available if something in their body feels off, if they are in pain, or have been worried, is never a bad idea. Empower them to take charge of their health.

Teleradiology Interpretations for TVUS

Managing a healthcare practice means providing optimal care for your patients, and that includes providing the proper education and addressing patient concerns. We understand it is not always easy to balance running tests, interpretations and patient communication. That’s why Vesta has a team of US Board Certified radiologists who work with your team for preliminary and final interpretations – 24×7, nights, weekends and even holidays. Please contact us to learn more about our outsourced radiology services: 1-877-55-VESTA.

How Diagnostic Imaging Centers Can Benefit from Teleradiology

It’s safe to say that every medical professional wants the best care and treatment for their patients. From the time a patient steps foot into a medical facility to the time he or she leaves, accuracy and timeliness are key factors in their treatment plans. But what if those two things weren’t available right away? At a diagnostic imaging center, patients put their trust into the qualified and knowledgeable team that captures and interprets the images of their bodies. With current technologies, imaging centers can do all of this on site, but what if there was an even more efficient way? Many diagnostic imaging centers, hospitals, urgent care and medical facilities are choosing teleradiology, a digital outsourcing of medical images to remote locations, and there’s a few reasons why.

In an article published by Science Direct, teleradiology is growing in popularity for many medical offices, hospitals, and imaging centers across the country. With the use of electronic transmission of images, x-rays, MRIs, CT scans and other specialty images can be shared to a radiologist on the spot. Because of a shortage in radiologists across the country, and globally, says Radiology Society of North America, there aren’t enough specialists to fulfill patient needs, especially those with specific needs, such as pediatric or neuro-radiology. There has been a long term burnout from COVID19 for many medical professionals, especially radiologists, and medical facilities have become creative with their job listings, making them a hybrid of in-house and remote work. Their hope is that these types of jobs will be more appealing, making teleradiology even stronger.

tele-radiology services — A radiologist reviews an x-ray

Teleradiology alleviates the need for a radiologist to be in the room with the patient, and allows for interpretation, collaboration, or education of an image at any time, day or night. When a patient needs a radiologist immediately, an image can be sent to a professional via LAN line, across states, or across the country for input. This kind of technology eliminates worry about staff shortages and time zones, when many emergencies could occur. It also eliminates the need for specialists to relocate, as many rural medical facilities do not have access to radiologists on demand, according to The National Library of Medicine. During medical emergencies, difficult cases, or a time-sensitive diagnosis, as many are, teleradiology makes the process speedier than ever before.

Economically, teleradiology is a great choice as well, for both medical facilities and patients. The cost of having a radiologist on staff could be very expensive, however, with teleradiology, the cost dramatically drops because the medical institution is only charged per exam. In an article published by News Medical Life Sciences, teleradiology is an effective way to provide high-quality specialized services to patients that may not have access to them otherwise.

When choosing the technologies to provide to patients, a diagnostic imaging center may benefit the most from teleradiology, where patients can count on the speed and excellence of not only the healthcare staff present, but the specialists working hard on their cases from everywhere else.

Award-Winning Teleradiology Company: Vesta

With Vesta Teleradiology, we work alongside your team to provide accurate interpretations. Additionally, Vesta works with you in terms of the style and format of the interpretation report adapting to your center’s interpretive mode.